Senior Analyst - SEO & AEO Strategy

New York City, NY (Hybrid)

$78K/yr – $125K/yrSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the site evolution for prospect acquisition by shaping an accessible digital experience, while driving SEO/AEO initiatives and exploring AI search to boost business impact.

  • Own site improvements and optimization to improve activation and conversion for Small Business prospects.
  • Drive SEO & AEO strategy within the Small Business Prospect Marketing and Demand Generation team to increase qualified traffic and engagement.
  • Experiment with traditional and AI search signals to deliver measurable marketing outcomes.

Job Description

Responsibilities

  • Support the evolution of the site with the ultimate goals of delivering an influential and accessible user experience that meaningfully drives prospect acquisition.
  • Deliver an influential and accessible user experience on americanexpress.com that supports Small Business Card Shop and related marketing initiatives.
  • Contribute to the Small Business Prospect Marketing and Demand Generation organization as part of the SEO & AEO Strategy effort.
  • Embrace traditional search and be curious about AI search to deliver business impact in digital marketing initiatives.

Preferred

  • embraces traditional search, is curious about AI search, and delivers business impact

Benefits

  • Competitive base salaries
  • Bonus incentives
  • 6% Company Match on retirement savings plan
  • Free financial coaching and financial well-being support
  • Comprehensive medical, dental, vision, life insurance, and disability benefits
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities
American Express logo

American Express

4.1 Glassdoor

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together. Learn more about us at: https://www.americanexpress.com/careers https://www.americanexpress.com/ https://www.facebook.com/AmericanExpressUS https://www.instagram.com/americanexpress/ https://twitter.com/americanexpress https://www.youtube.com/user/AmericanExpress See our community guidelines at: https://www.americanexpress.com/en-us/company/community-guidelines/ If you have a customer service issue or question, please visit www.americanexpress.com/contactus

New York, NY, US
79K employees (3,751 in marketing)
81% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
99M
Monthly Google Ads Budget
$4.4M
Traffic Source Mix
Search
22.8%
Direct
71.5%
Referral
4.6%
Social
0.2%
Paid
0.8%

Headcount Trend

Current headcount: ~81.7K

Marketing Team

Marketing Team Size
3,046 (4% of company)
Median Career Experience
16 years
Median Tenure
10.8 years
Marketing Roles Posted (Last 30 Days)
26

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