Senior Analyst, Search Engine Optimization

Chicago, IL (On-site)

$61K/yr – $84K/yrSenior Level2+ years expFull time

Posted 4 days ago

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Job Summary

Own and optimize search engine visibility by conducting keyword research, competitive analyses, and content optimization while building links and reporting impact across campaigns.

Lead keyword mining, mapping and gap analyses
Develop and execute link-building strategies
Provide regular metrics reports to show value

Job Description

Responsibilities

Consulting with internal teams and clients on search engine accessibility
Performing keyword mining, segmentation and mapping as well as gap analyses and competitive analyses
Providing optimization recommendations for site content
Developing and executing link-building strategies
Providing monthly/quarterly metrics reports to show value against all initiatives

Requirements

A four-year degree in marketing, computer science or a related field
2 to 4 years of experience in search engine optimization, web development, or analytics
Basic knowledge of HTML, JavaScript, and CSS
Solid analytical and problem solving skills – and a knack for details
Strong communication and presentation skills – you’re poised, articulate and convincing

Preferred

Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Benefits

medical coverage
dental
vision
disability
401K
parential and family care leave
family forming assistance
tuition reimbursement
flexible time off

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom

11K employees (3,008 in marketing)

www.publicisgroupe.com