Senior Analyst, Programmatic

New York City, NY (On-site)

$61K/yr – $94K/yrSenior Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own end to end programmatic inventory operations and partner testing from vetting to QA, then translate insights into improved supply across channels.

  • Own end to end programmatic operations: vet inventory, advance channel partners, and manage QA across new channels.
  • Partner with programmatic buyers to analyze inventory performance and drive optimization strategies.
  • Develop standard inventory solutions and testing processes, logging activity across Spark Foundry offices.

Job Description

Responsibilities

  • Meet with, vet inventory, and advance channel partners
  • Proactively find opportunities to test partners and bring those ideas to programmatic planning counterparts
  • Create custom solutions including but not limited to: allow lists, custom marketplaces, PMPs, SSPs, cross-channel, etc.
  • Work with platforms, SSPs, and programmatic buyers to ensure accurate implementation
  • Troubleshoot supply issues on all pre-production and live campaigns
  • Oversee supply and new channel QA process
  • Partner with programmatic buyer(s) on inventory performance analysis and optimization strategies
  • Identify case study potential for key opportunities and lead creation with programmatic buyer(s)
  • Develop standard processes for inventory solutions/new channels and regularly communicate out to the larger programmatic team
  • Maintain log of all inventory and new channel testing across all Spark Foundry offices

Requirements

  • 1-2 years of experience working with RTB, DSPs, ad exchanges, ad servers, verification partners and other supply platforms
  • Deep understanding of programmatic planning, buying, and ad tech vendors
  • Strong negotiation skills
  • Proficiency in Microsoft Office solutions, specifically Excel
  • Strong analytical thinking and mathematical skills
  • Excellent communication and writing skills
  • Strong project and time management skills
  • Strong desire to contribute to a team

Benefits

  • Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
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Spark Foundry

3.9 Glassdoor

As one of the fastest-growing global media agency networks, Spark Foundry is not beholden to legacy.We embrace nimbleness, agility and open-mindedness as part of our Startup Spirit. But as part of Publicis Media, we tap into a Powerhouse Soul, gaining access to first-mover opportunities alongside market-shaping clout, plus leading-edge AI and technology.Together, our Startup Spirit and Powerhouse Soul allow us to innovate and iterate faster than any other agency, bringing clients a distinct competitive advantage. Our innovative experiences have been recognized by Cannes Lions, Effies, Shortys and Webbys, all delivered by best-in-class talent across more than 70 global offices. Spark Foundry is part of the global Publicis Media agency network, a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40].

Founded in 2016
New York, New York, USA
3.1K employees (807 in marketing)
78% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
14.2K
Traffic Source Mix
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41.9%
Direct
42.1%
Referral
8.8%
Social
5.4%
Paid
1.2%

Headcount Trend

Current headcount: ~3.1K

Marketing Team

Marketing Team Size
759 (24% of company)
Median Career Experience
10 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
40

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