Senior Analyst, Programmatic (Client Onsite Role) at Starcom | New York, USA | $61K/yr – $94K/yr

Starcom

Senior Analyst, Programmatic (Client Onsite Role)

New York, USA (On-site)

$61K/yr – $94K/yrSenior Level1+ years expFull time

Posted 3 months ago

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Job Summary

Drive programmatic activation and optimization across DSPs to maximize ROI as a programmatic media specialist.

Own planning, launch, and optimization of programmatic campaigns across display, mobile, video, and social.
Must-have: 1+ year hands-on programmatic buying and DSP experience (The Trade Desk, DV360, Yahoo, Amazon).
Standout: Leverage AI tools and analytics to boost performance and collaborate with Activation/Strategy/Analytics teams.

Job Description

Responsibilities

Independently plan, launch, and optimize programmatic media campaigns across display, mobile, video, and social platforms).
Communicate strategies, insights, and recommendations clearly and persuasively to clients and internal stakeholders.
Support inventory assessments and contribute to proposals for new client opportunities.
Manage delivery of creative assets, insertion orders, and campaign artifacts for timely launches.
Oversee campaign QA in billing systems and support in builds where necessary
Oversee campaign QA processes to ensure flawless implementation, pacing, and performance. Support in builds where necessary
Develop client-facing performance reports, delivering actionable insights and strategic recommendations.
Collaborate with internal teams and technology partners to resolve campaign issues.
Apply advanced analytics and bid management techniques to maximize ROI and achieve KPIs.
Stay ahead of industry trends and participate in knowledge-sharing sessions to elevate team capabilities.
Leverage AI-based tools to enhance Programmatic Activation efficiency and campaign performance.
Build strong relationships with Activation, Strategy, and Analytics teams to drive integrated solutions.

Requirements

1+ years of hands-on experience in programmatic media buying and campaign management.
Strong analytical skills with the ability to interpret data and provide actionable insights.
Hands-on experience with DSP platforms (e.g., The Trade Desk, DV360, Yahoo DSP, Amazon DSP) and familiarity with DMPs.
Strong understanding of programmatic metrics
Strong troubleshooting, QA discipline, and project management skills.
Ability to manage multiple projects in a fast-paced environment with attention to detail.
Resourceful, curious, and motivated with a passion for innovation and continuous learning.
Proficiency in Microsoft Office Suite; advanced Excel skills preferred.
Familiarity with digital workflow tools inclusive of leveraging traffic sheets, creative rotations, Prisma, billing, etc.

Preferred

Bachelor’s degree or higher preferred

Benefits

The Power of One starts with our people! To do powerful things, we offer powerful resources.
Our best-in-class wellness and benefits offerings include:
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances

Starcom

3.7 Glassdoor

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With almost 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellanova, McDonald's, Novartis, Samsung, Visa, WK Kellogg Company and more.

Founded in 1936

Chicago, Illinois, USA

6.1K employees (2,084 in marketing)

starcomww.com

66% recommend to a friend

59% CEO approval