Senior Analyst, Product Marketing

USA (Remote)

$50K/yr – $52K/yrMid Level1+ years expFull time

Posted 4 months ago

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Job Summary

Drive product marketing by shaping messaging, assets, and GTM support that boost product adoption and revenue.

  • Must-have: 1-3 years in Product Marketing or B2B marketing
  • Own product messaging and sales enablement assets that inform go-to-market strategy
  • Standout: Cross-functional advocacy to elevate Product Marketing across the business

Job Description

Responsibilities

  • Partner in developing compelling product positioning and messaging by analyzing customer insights, competitor strategies, and market trends to support go-to-market strategies.
  • Develop and scale customer-facing assets and sales enablement materials that support revenue growth and product adoption.
  • Assist in the development of product messaging and positioning that clearly articulates the value of our solutions to target audiences.
  • Champion the role and impact of Product Marketing across the business, fostering engagement and alignment on strategic priorities.

Requirements

  • 1-3 years Product Marketing or Marketing experience, preferably in a B2B environment; Media, Retail and/or Consumer Packaged Goods experience a bonus.
  • BA or BS in Marketing or other communications-related discipline.
  • Proven content writing and project coordination skills are mandatory, as are strong communication, design, creative, analytic and process skills.
  • Excellent organization skills and a propensity to meet deadlines with high-quality results.
  • Adaptable and able to manage multiple tasks across a variety of responsibilities.
  • Self-starter with an ability to achieve objectives with minimal supervision.
  • Strong, goal-oriented team player, capable of managing projects requiring input from multiple different teams.
  • This individual should possess a positive attitude and be passionate, curious, creative, independent, thoughtful, and proactive.
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Circana

3.5 Glassdoor

At Circana, we measure and accelerate demand. It’s that simple. We partner with brands to address their toughest business challenges through a combination of our big data, AI data-visualization platform, and deep expertise across more than 25 industries. Our clients count on us to guide them on their next steps, and the steps after that, so they can innovate, meet consumer demand, and grow.Formerly IRI and NPD, we have a combined 100-plus years of history consulting with more than 7,000 of the world’s leading brands and retailers. Our insights on online and in-store purchasing behavior are used by the largest media outlets in the world, including Bloomberg, CNBC, CNN, Financial Times, The New York Times, The Wall Street Journal, USA Today, and others. Count on us to transform complexity into clarity. Learn more at circana.com

Chicago, Illinois, USA
5.9K employees (521 in marketing)
64% recommend to a friend
75% CEO approval

Traffic Signals

Monthly Visitors
198.2K
Monthly Google Ads Budget
$53.7K
Traffic Source Mix
Search
39.4%
Direct
49.4%
Referral
7.9%
Social
1.9%
Paid
1.3%

Headcount Trend

Current headcount: ~5.9K

Marketing Team

Marketing Team Size
484 (8% of company)
Median Career Experience
15 years
Median Tenure
3.4 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1.2B
Last Raise
$1.2B
Private Equity, 2 years ago

Funding History

  • Apr 2024
    Private Equity • $1.2B

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