Senior Analyst, Paid Social

New York City, NY (Hybrid)

$61K/yr – $84K/yrSenior Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own end-to-end paid social campaigns for multiple clients, turning data into action across channels, with strong QA, pacing, and collaboration with analytics to drive insights.

  • Growth & Media Ops: Own end-to-end paid social campaigns across Meta, TikTok, and Reddit with QA, pacing, and optimization.
  • Analytics & Optimization: Collaborate with Analytics to generate weekly reports and drive data-driven improvements.
  • Proposals & Campaign Docs: Manage proposals, insertion orders, assets, and campaign documentation for launches and new opportunities.

Job Description

Responsibilities
  • Execute, manage, and optimize media campaigns and programs for agency clients (e.g. paid social, auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently and in support of Managers
  • Assist the team in driving strategic paid social expertise within the team as well as helping to develop innovative strategies to meet and exceed client business objectives
  • Direct and manage the daily workflow of all paid social campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps
  • Work in collaboration with the Analytics team to create weekly/monthly reports, including analysis for insights, optimizations, and future strategy development
  • Demonstrate diligence, attention to detail, and adherence to agency best practices
  • Maintain and organize campaign-specific materials
  • Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
  • Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
  • Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
  • Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance
Requirements
  • Bachelor’s degree or higher in marketing, advertising, business, marketing, or equivalent
  • 2+ years of experience in paid social bid management, paid social campaign development/management/optimization with the use of leading Social platforms (e.g. Meta, Tiktok, Reddit)
  • Digital media operations experience preferred
  • Strong analytical thinking and mathematical skills and an ability to manage data
  • Experience with Meta, Tiktok and Reddit Ads platform or 3rd Party API technology
  • Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
  • Strong organizational and communication skills
  • Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
Preferred
  • additional experience in Snapchat and Pinterest being preferred
  • The ideal candidate is an organized, data-driven, collaborative self-starter who is eager to learn and thrives in a fast-pace, ever-changing landscape.
Benefits
  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • Work Your World Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances
Starcom logo

Starcom

3.7 Glassdoor

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With almost 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellanova, McDonald's, Novartis, Samsung, Visa, WK Kellogg Company and more.

Founded in 1936
Chicago, Illinois, USA
6.1K employees (2,084 in marketing)
66% recommend to a friend
59% CEO approval

Traffic Signals

Monthly Visitors
20.1K
Traffic Source Mix
Search
43.1%
Direct
41.6%
Referral
9.1%
Social
4.6%
Paid
1.1%

Headcount Trend

Current headcount: ~6.1K

Marketing Team

Marketing Team Size
1,983 (33% of company)
Median Career Experience
10 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
34

Funding

Total Funding
$57.1M
Last Raise
$43.2M
Series A, 1 months ago

Funding History

  • Feb 2026
    Series A • $43.2M
  • Aug 2025
    Series A
  • May 2025
    Series A • $13.9M

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