Own core paid search execution from keyword research to campaign launch, with a focus on data-driven optimization and client collaboration.

• Growth Infrastructure: Gather and analyze keyword research necessary to build a new campaign.
• Campaign Planning & Execution: Group keywords into ad groups and develop relevant ad copy and extensions with little direction from Manager.
• Recommendations & Client Feedback: Present recommendations, solicit and apply client feedback to keyword and copy proposal prior to client signoff.
• Campaign Activation: Build flowchart and loading authorized buys in Prisma after campaign approval.
• Billing & Vendor Ops: Generate paperwork for purchase authorization and ensure vendor counter signature is received.
• Trafficking & QA: Primary party responsible for trafficking approved plan into search engines and QA of all campaign components prior to launch.
• Budget & Bidding Management: Monitor and maintain campaign budgets, pacing and bid adjustments; advocate for adjustments based on performance trends.
• Performance Optimization: Develop and implement optimizations and testing plans and monitor competitive landscape.
• Reporting & Insights: Pull data to inform campaign reporting and develop strategic insights with actionable items; build clear data visualizations.
• Client Engagement: Active participation in client status and reporting calls, including presentation of reporting and training.

Note: this listing excludes compensation, how to apply, and company boilerplate from the main description.