Senior Analyst, Measurement Strategy at New Engen | Seattle, WA | $90K/yr – $110K/yr

New Engen

Senior Analyst, Measurement Strategy

Seattle, WA (Hybrid)

$90K/yr – $110K/yrSenior Level5+ years expFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own measurement strategy end to end for client accounts, turning learning agendas into actionable insights that drive business decisions.

Define the learning agenda and connect measurement outputs to business goals across channels.
Design testing roadmaps and methodologies including geo holds, incrementality, MMM, and brand lift.
Translate data into client-ready narratives and concrete next steps for optimization.

Job Description

Responsibilities

Own Measurement Strategy End to End
Lead measurement strategy across your accounts, owning the full measurement loop from defining the learning agenda to delivering actionable insights.
Identify the right questions to answer, align measurement approaches to business goals, and ensure outputs drive real decisions.
Design Testing Roadmaps and Methodologies
Develop clear, structured test roadmaps across channels and campaigns.
Select and design the appropriate methodologies based on budget, data availability, and business context, including geo holdouts, incrementality testing, MMM, brand lift studies, and other approaches.
Translate Data into Business Impact
Synthesize complex data into clear, compelling narratives for clients and internal stakeholders.
Ensure results are not just reported but understood, connecting findings back to business objectives and recommending next steps.
Partner Cross-Functionally
Work closely with media strategists, BI and data teams, and client leads to align measurement strategies with broader campaign and business goals.

Requirements

5+ years in analytics, measurement, or a closely adjacent field
Hands-on experience with one or more of: MMM, geo holdout testing, incrementality measurement, brand lift studies
Strong communicator — comfortable presenting to clients and working across media, strategy, and data teams
Agency or consulting experience a plus
Familiarity with the paid media landscape (search, social, programmatic) and how measurement connects to media decisions
Location requirement: This is a hybrid role based in Seattle or Brooklyn (NYC), with ~2 days/week in-office.

Benefits

Hybrid work environment with flexible hours
Unlimited PTO + company holidays
Comprehensive medical, dental, vision, and disability coverage
Life & AD&D insurance
401(k) with company match
Paid parental leave & family support
Pet care perks & insurance
Learning & career development programs
Commuter & transit benefits
Exclusive employee discounts

New Engen

3.6 Glassdoor

New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. Through a genuine passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.

Founded in 2016

Seattle, Washington, US

479 employees (204 in marketing)

www.newengen.com

74% recommend to a friend

97% CEO approval