Responsibilities

• SEO & AEO Strategy
• Develop and execute SEO and AEO strategies that improve organic visibility, rankings, qualified traffic, and conversions across the website, landing pages, and content.
• Optimize content for traditional search and answer-driven experiences by improving page structure, headings, direct-answer formatting, internal linking, schema opportunities, entity clarity, and topical depth.
• Identify opportunities to grow visibility across high-intent keywords, conversational queries, featured snippets, People Also Ask, local search, Spanish-language search, and AI-influenced search results.
• Partner with Communications and Marketing teams to create SEO/AEO-optimized landing pages and content for key audiences, including Spanish-speaking users, and other multi modal formats like Youtube.
• A/B Testing & SEO Experimentation
• Co-Own an SEO experimentation roadmap focused on identifying which changes drive measurable SEO, AEO, engagement, and conversion growth.
• Design and execute A/B tests for title tags, meta descriptions, headings, content structure, answer-first copy (FAQ’s), CTAs, internal links, schema markup, page templates, and landing page layouts.
• Define test hypotheses, success metrics, control groups, test groups, measurement windows, and post-test readouts that clearly explain what should be scaled, repeated, or retired.
• Partner with Analytics and Engineering to ensure SEO tests are implemented cleanly and avoid issues with crawlability, indexability, canonicals, redirects, duplicate content, or cloaking.

Requirements

• Bachelor's degree in Marketing, Communications, Computer Science, Data Analytics, or related field, or equivalent work experience.
• 5+ years of SEO experience, with a strong focus on technical SEO, content optimization, analytics, and organic growth.
• Hands-on experience with A/B testing, SEO experimentation, landing page testing, or conversion rate optimization.
• Ability to build test hypotheses, define success metrics, interpret results, and translate findings into scalable SEO recommendations.
• Strong understanding of crawlability, indexability, canonicalization, structured data, internal linking, metadata, site architecture, JavaScript SEO, page speed, and mobile usability.
• Strong understanding of how featured snippets, AI Overviews, conversational queries, local results, and answer-driven search experiences are changing organic search behavior.
• Experience using SEO and analytics tools such as Google Search Console, Google Analytics, Adobe Analytics, BrightEdge, seoClarity, Ahrefs, SEMrush, Moz, Screaming Frog, Looker Studio, Tableau, or similar platforms.
• Experience with CMS platforms such as WordPress, AEM, or enterprise content management systems.
• 3+ years of experience in local SEO and multilingual SEO, particularly Spanish-language optimization, is preferred.
• Working knowledge of HTML, CSS, JavaScript, structured data, and web performance principles.

Preferred

• Experience optimizing content for AI-influenced search experiences, featured snippets, People Also Ask, local packs, and conversational search queries.
• Experience building SEO testing roadmaps across metadata, content templates, internal linking, schema, page layouts, multimodal outputs, and conversion paths.
• Experience connecting SEO changes to business outcomes such as sign-ups, applications, lead quality, and completed conversions.
• Experience supporting Ecommerce, marketplace, gig economy, logistics, retail, local services, or driver acquisition websites.
• Spanish-language SEO experience, including localized metadata, content optimization, hreflang considerations, and regional keyword research.

Benefits

• At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
• For information about PTO, see https://one.walmart.com/notices .
• Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
• Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
• For information about benefits and eligibility, see One.Walmart .
• The annual salary range for this position is $70,000.00 - $130,000.00
• Additional compensation includes annual or quarterly performance bonuses.
• Additional compensation for certain positions may also include :
• Stock