Senior Analyst, Marketing Analytics at Point Digital Finance, Inc. | Palo Alto, CA | $91K/yr – $122K/yr

Senior Analyst, Marketing Analytics

Palo Alto, CA (Remote)

$91K/yr – $122K/yrSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own data-driven measurement infrastructure for multi-channel marketing, turning dashboards, SQL models, and tag-based data quality into fast, actionable intelligence for channel owners.

Channel & Measurement Ownership: Own dashboards and data models that support SEM, Paid Social, Display, and CTV, with clear attribution and forecasting inputs.
Experimentation & Insights: Design and analyze A/B tests and geo-experiments to inform budget and tactic choices across creative, audience, and media.
Martech Ops & Data Quality: Manage pixels and measurement pipelines in GTM and Hightouch to keep data accurate and trustworthy.

Job Description

Responsibilities

Dashboard Development & Maintenance: Build and maintain performance dashboards in Sigma that give channel owners a clear, reliable view of what's happening across paid media.
SQL & Data Model Maintenance: Write, update, and maintain SQL queries and dbt models to support reporting and analysis needs as channels and business requirements evolve.
Martech & Measurement Operations: Configure and QA pixels in Google Tag Manager, manage conversion uploads via Hightouch, and troubleshoot measurement issues as they arise.
Channel Reporting & Root Cause Analysis: Own regular performance monitoring and generate insights to optimize campaigns across one or more of SEM, Paid Social, Display, and CTV. When performance shifts, dig in — identify the cause, rule out alternatives, and bring a clear explanation.
Campaign Experimentation: Support the design and analysis of A/B tests and geo-experiments across creative, audience, and media tactics.
Attribution & Measurement: Contribute to ongoing attribution, incrementality, and forecasting work, including measurement for emerging channels like CTV. Help maintain frameworks and flag where models may need revisiting.