Responsibilities

• Support the continued scaling and operationalization of MLB’s Marketing Mix Modeling (MMM) capabilities across Clubs and League stakeholders
• Support broader marketing measurement initiatives spanning attribution, campaign analytics, audience analytics, and performance reporting
• Help drive forward-looking attribution and measurement initiatives aimed at better understanding fan engagement, campaign effectiveness, and marketing performance trends
• Help support scenario planning, optimization, and testing initiatives across marketing channels and campaigns
• Support survey design and measurement initiatives, including control/exposed studies aimed at evaluating marketing effectiveness and campaign impact
• Contribute to the ongoing evolution of marketing analytics workflows, tooling, and reporting infrastructure
• Partner cross-functionally on measurement strategy, tagging, tracking, and operational initiatives
• Create presentations, reporting, and data visualizations that translate complex data into clear, actionable insights and recommendations for stakeholders
• Effectively build relationships and collaborate with team members from Clubs and the League Office on projects and initiatives

Requirements

• 3+ years of experience in marketing analytics, media analytics, attribution, or related analytical and measurement-focused functions
• Deep understanding of Marketing Mix Modeling (MMM) concepts, workflows, and applications
• Experience working across campaign measurement, attribution, audience analytics, and marketing performance reporting
• Familiarity with paid media ecosystems, digital marketing workflows, and broader MarTech infrastructure
• Strong SQL and data analysis skills, with the ability to work across large and complex datasets
• Experience working with analytics platforms such as Adobe preferred
• Understanding of tagging, tracking, and marketing measurement methodologies preferred
• Strong quantitative and qualitative analytical abilities
• Excellent written and verbal communication skills
• Familiarity with baseball and macro trends within the sports and entertainment industry

Preferred

• Experience working with analytics platforms such as Adobe preferred
• Understanding of tagging, tracking, and marketing measurement methodologies preferred
• Familiarity with baseball and macro trends within the sports and entertainment industry

Benefits

• Competitive Benefits Package
• Company 401K Contribution
• Paid Time Off and Holidays
• Paid Parental Leave
• Access to Free Tickets to Baseball Games & MLB.TV
• Discounts at MLB Store | MLBShop.com
• Employee Assistance Programs (EAP)
• Onsite/Online Training & Development Programs
• Tuition Reimbursement
• Disability Benefits (short term and long term)