Responsibilities

• Develop and manage targeted promotional campaigns and engagement products that drive incremental flight and/or cobrand credit card spend.
• Develop and maintain a promotional calendar aligned with commercial, loyalty, and partner objectives.
• Own the strategy, design, and evolution of program-based gamification initiatives and other member engagement mechanics.
• Develop personalization strategies and behavioral triggers that encourage revenue-generating member actions.
• Partner with Marketing and Digital to ensure engagement products are communicated through simple, intuitive, and member-centric experiences.
• Support the loyalty marketing strategy for Barclays ECM initiatives and collaborate on member-facing card engagement campaigns.
• Identify opportunities to increase member engagement and improve the usability, adoption, and effectiveness of engagement products, program features, targeted offers, and promotional initiatives.
• Partner with Technology, Data Science, Digital, and other cross-functional teams to define business requirements and expand TrueBlue's engagement and promotional capabilities.
• Develop performance measurement frameworks and key performance indicators for Loyalty Engagement initiatives and communicate results on a recurring cadence.
• Analyze campaign and engagement product performance, identify trends and member insights, and recommend enhancements and optimizations based on member behavior and business results.

Requirements

• Bachelor’s Degree in a relevant field; OR demonstrated capability to perform job responsibilities with a High School Diploma/GED and at least four (4) years of previous relevant work experience
• Three (3) years of experience in loyalty, marketing analytics, customer engagement, aviation, travel, financial services, or a related field
• Available for occasional overnight travel (10%)
• Must pass a pre-employment drug test.
• Must be legally eligible to work in the country in which the position is located
• Authorization to work in the US is required, this position is not eligible for visa sponsorship

Preferred

• Experience measuring promotional or marketing campaign performance, including development of KPIs, test-and-learn methodologies, incremental impact, and return on investment
• Experience analyzing large datasets using SQL and developing dashboards or reporting in business intelligence tools such as Tableau or Power BI
• Experience developing forecasts, business cases, and analytical models to support business decisions
• Experience translating complex analysis into actionable recommendations and presenting insights to business leaders and cross-functional stakeholders
• Experience with loyalty programs, cobrand credit cards, cardmember engagement, or financial services partnerships
• Experience partnering cross-functionally with Marketing, Finance, Data Science, Business Intelligence, or external partners