Senior Analyst - Lifecycle Marketing

New York, USA (Hybrid)

$78K/yr – $125K/yrSenior Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end multi-channel marketing campaigns for the Middle Market/Program Administrator audience with cross-functional launch readiness and lifecycle engagement.

  • Own end-to-end campaign setup across email, site, direct mail, and events.
  • Must-have: 2+ years in marketing, campaign execution, and project management.
  • Standout: Cross-functional collaboration with product, brand, legal/compliance, and agencies.

Job Description

Responsibilities

  • Become a subject matter expert in the Middle Market segment and Program Administrator audience, representing their needs in campaign development
  • Execute end-to-end campaign setup and deployment across marketing platforms, ensuring campaigns launch accurately and on schedule across channels including email, site, direct mail, and events
  • Partner with cross-functional teams including product, brand, legal, compliance, channel partners, and agencies to bring campaigns to market
  • Build and manage campaign timelines, coordinating stakeholders and keeping work on track from concept through launch
  • Support lifecycle marketing programs from onboarding through ongoing engagement, ensuring a consistent and effective customer experience
  • Analyze campaign performance and contribute to test-and-learn initiatives to improve engagement and marketing effectiveness
  • Own monthly multi-channel reporting, synthesizing results into clear insights and actionable recommendations
  • Develop presentations that communicate performance, insights, and recommendations to stakeholders
  • Manage third-party relationships, including coordinating deliverables and submitting materials for required oversight and approvals

Requirements

  • Bachelor’s degree required
  • 2+ years of experience in marketing, campaign execution, and project management
  • Strong project management skills with the ability to manage multiple initiatives, timelines, and stakeholders
  • High attention to detail with experience managing work through complex approval processes (e.g., legal, compliance, brand)
  • Analytical mindset with experience interpreting marketing performance data, identifying insights and applying them to evolve marketing
  • Strong communication skills, including experience building PowerPoint presentations and presenting insights to stakeholders
  • Ability to operate independently, solve problems, and drive work forward in a fast-paced environment

Preferred

  • B2B Marketing experience, preferably in financial services
  • Excel and PowerPoint proficiency

Benefits

  • Competitive base salaries
  • Bonus incentives
  • 6% Company Match on retirement savings plan
  • Free financial coaching and financial well-being support
  • Comprehensive medical, dental, vision, life insurance, and disability benefits
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities
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American Express

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At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together. Learn more about us at: https://www.americanexpress.com/careers https://www.americanexpress.com/ https://www.facebook.com/AmericanExpressUS https://www.instagram.com/americanexpress/ https://twitter.com/americanexpress https://www.youtube.com/user/AmericanExpress See our community guidelines at: https://www.americanexpress.com/en-us/company/community-guidelines/ If you have a customer service issue or question, please visit www.americanexpress.com/contactus

New York, NY, US
79K employees (3,751 in marketing)
81% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
99M
Monthly Google Ads Budget
$4.4M
Traffic Source Mix
Search
22.8%
Direct
71.5%
Referral
4.6%
Social
0.2%
Paid
0.8%

Headcount Trend

Current headcount: ~81.7K

Marketing Team

Marketing Team Size
3,046 (4% of company)
Median Career Experience
16 years
Median Tenure
10.8 years
Marketing Roles Posted (Last 30 Days)
27

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