Senior Analyst - Customer Field Marketing

New York City, NY (Hybrid)

$78K/yr – $125K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the dialogic U.S. SME marketing strategy focused on onboarding optimization and revenue growth in the high-touch Early Experience channel, guiding cross-functional collaboration and leadership exposure.

  • Grow onboarding experiences and uncover opportunities to increase customer spend within High-touch programs.
  • Collaborate with GCS to inform the broader Managed Customer Marketing strategy and cross-channel activation.
  • Translate customer data into targeted, high-impact initiatives that drive incremental revenue.

Job Description

  • The Senior Analyst, Customer Field Marketing will play a key role in developing and executing the dialogic marketing strategy for U.S. SME segment, with a strong focus on the Early Experience channel, a critical driver of incremental revenue and one of our most complex, high-touch customer engagement channels.
  • This role will help shape onboarding experiences, uncover growth opportunities, and drive customer spend through targeted, data-driven, and creative marketing.
  • This individual will gain valuable exposure to leadership across GCS and help shape broader Managed Customer Marketing strategy.
  • This is a fast-paced, high-impact role ideal for an innovative problem solver, analytical thinker, and highly organized collaborator who thrives in a cross-functional environment.
  • As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.
  • Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
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American Express

4.1 Glassdoor

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together. Learn more about us at: https://www.americanexpress.com/careers https://www.americanexpress.com/ https://www.facebook.com/AmericanExpressUS https://www.instagram.com/americanexpress/ https://twitter.com/americanexpress https://www.youtube.com/user/AmericanExpress See our community guidelines at: https://www.americanexpress.com/en-us/company/community-guidelines/ If you have a customer service issue or question, please visit www.americanexpress.com/contactus

New York, NY, US
79K employees (3,751 in marketing)
81% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
99M
Monthly Google Ads Budget
$4.4M
Traffic Source Mix
Search
22.8%
Direct
71.5%
Referral
4.6%
Social
0.2%
Paid
0.8%

Headcount Trend

Current headcount: ~81.7K

Marketing Team

Marketing Team Size
3,046 (4% of company)
Median Career Experience
16 years
Median Tenure
10.8 years
Marketing Roles Posted (Last 30 Days)
26

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