Senior Analyst, Commerce at Starcom | New York City, NY | $61K/yr – $94K/yr

Starcom

Senior Analyst, Commerce

New York City, NY (Hybrid)

$61K/yr – $94K/yrSenior Level1+ years expFull time

Posted 1 month ago

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Job Summary

Own research-to-ship process for Amazon paid search and AMG ads; drive data-informed optimization, trafficking, and client-facing recommendations for campaign performance.

Growth Infrastructure: Build and optimize campaigns with plan development, keyword grouping, ad copy, and QA.
Demand Gen/Optimization: Monitor budgets, pacing, bidding, performance, and testing plans to meet business objectives.
Reporting & Insight: Pull data, create dashboards, and present actionable insights in client reviews.

Job Description

Responsibilities

Gather research necessary to build a new campaign focusing on the client's strategy and growth of AMS Paid Search/Sponsored Product Listings as well as AMG services such as on-site display advertising and AAP
Continuously learns various and evolving aspects of eCommerce retail environment, industry trends, ad formats and new tools
Assist the manager in gathering necessary data for plan development
Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
Monitor and maintain campaign budgets, pacing and bid adjustments
Active monitoring and management of performance and competitive landscape
Monitor and optimize eCommerce performance to meet business objectives
Successful completion of training programs and requisite certifications
Foster strong relationships with internal teams and client groups
Group keywords into ad groups and develop relevant ad copy and extensions

Requirements

Bachelor’s degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
1+ years of experience in bid management, paid search campaign development/management/optimization with the use of leading search platforms
Experience with Amazon Marketing Services (AMS) Paid Search/Sponsored Product Listings and Amazon Media Group (AMG) services OR similar marketplaces and tools
Strong understanding of Commerce is required
Strong analytical thinking and mathematical skills and an ability to manage data
Understanding of Search PPC and digital display advertising
Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
Strong organizational and communication skills
Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Benefits

The Power of One starts with our people! To do powerful things, we offer powerful resources.
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance

Starcom

3.7 Glassdoor

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With almost 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellanova, McDonald's, Novartis, Samsung, Visa, WK Kellogg Company and more.

Founded in 1936

Chicago, Illinois, USA

6.1K employees (2,084 in marketing)

starcomww.com

66% recommend to a friend

59% CEO approval