Responsibilities

• Ensure data accuracy across all reporting tools through quality assurance processes.
• Engage with data partners to prepare, validate, and resolve data discrepancies.
• Assist in creating measurement plans to assess brand performance.
• Conduct industry research to provide benchmarks, market insights, and client reports.
• Analyze media campaign data to generate insights and recommendations on audience behavior.
• Collaborate with BI leadership to develop reports, presentations, and client deliverables.
• Maintain strong relationships with internal teams, ensuring all BI-related data needs are met.
• Train and mentor entry-level analysts on BI reporting platforms, including:
• Google Display & Video 360 (DCM)
• Data visualization tools (Datorama, Power BI, Tableau)

Requirements

• Bachelor’s Degree (preferably in a related field) is required
• 2 to 3 years of work experience in data/analytics consulting and/or quantitative marketing/analysis (healthcare, pharmaceuticals and life sciences experience a plus)
• Strong analytical skills, with the ability to translate data into strategic insights.
• Ability to manage multiple priorities, meet deadlines, and work independently.
• Understanding of multi-channel marketing and data-driven decision-making.
• Proficiency in:
• Time Management & Prioritization
• Problem-Solving & Critical Thinking
• Quantitative & Data Analysis
• Hands on experience with digital analytics tools (Google Analytics, Omniture)

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.