Senior Analyst

Denver, CO (Remote)

$80K/yr – $90K/yrSenior Level6+ years expFull time

Posted 4 months ago

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Job Summary

Drive analytics and AI-enabled measurement for client campaigns within the Analytics team.

  • Must-have: Own marketing measurement systems and client-facing insights across campaigns.
  • Standout: Experience applying AI tools to analytics workflows and automation.

Job Description

Responsibilities

  • The Job
  • The Senior Digital Analyst will work within the Analytics team supporting client-centric marketing measurement as well as some support of agency-wide AI enablement.
  • Marketing measurement responsibilities involve building and using tracking, data, reporting, and measurement systems to provide strategic insights to clients and agency service teams on the performance of marketing campaigns. This role requires owning relationships with several client and internal teams.
  • AI enablement responsibilities involve identifying opportunities where AI can meaningfully improve workflows, working with internal teams across the agency to define use cases and solutions. Leveraging their technical expertise, this role will support those solutions with AI-powered implementations that support task automation, conversational reporting, and insight generation.
  • Develop measurement strategies with a thorough understanding of clients’ media plans and businesses
  • Build effective reports and AI-powered, conversational Analytics tools to visualize and evaluate results across campaigns
  • Design and conduct media experimentation and ongoing measurement insights to inform strategic decision making
  • Analyze data from media, web, measurement and other platforms (GA4, Google Ads, Meta, MTAs, MMMs etc.) to support marketing teams with campaign performance insights
  • Build and troubleshoot digital tracking infrastructure (pixels, tags, conversion events, etc.)
  • Maintain direct relationships with internal media teams and client contacts

Requirements

  • Bachelor’s Degree with coursework in relevant fields of study such as marketing, data analytics, computer science, etc.
  • 6-8 years professional experience
  • Advanced quantitative, data analysis, and visualization skills
  • Fundamental understanding of data management principles, database design and ETL process.
  • Some SQL, Python or other programming skills
  • Understanding of marketing measurement methodologies (attribution, incrementality, media mix modeling, brand lift testing, brand tracking) media KPIs, concepts, and terms
  • Experience using LLMs and AI-powered tools (Claude, ChatGPT, Gemini, etc.) in a professional context, with a desire to develop these skills further
  • Understanding of digital ad tracking technology (tags, pixels, conversion events, UIDs and other user tracking technology)
  • Ability to work independently and in a team environment that promotes collaboration
  • Ability to establish and maintain effective relationships within the team and across the agency

Preferred

  • Experience building or implementing media measurement models
  • Experience with Hex, Adverity, Google Cloud/BigQuery, dbt, Obsidian, and/or Cube
  • Experience with predictive modeling
  • Advanced experience using AI-assisted code editors (Claude Code, Codex, etc.)
  • Familiarity with AI agent frameworks, semantic layers, or data infrastructure concepts relevant to AI systems
  • Experience experimenting with conversational analytics, AI-generated reporting, or prompt engineering
  • Understanding of Backbone’s core values
  • A love of the outdoors
  • A sense of humor

Benefits

  • Benefits: Health (including Employer 100% paid option), Dental, Vision, 401k match
  • Perks: Flex time, powder days, wellness incentives, work from home/remote work options, office kegs, team hikes, floats, runs and playtime
  • Be you, on our team. We seek to build an inclusive team and culture that values diverse lived experiences, backgrounds and skill sets.
Backbone Media logo

Backbone Media

At Backbone, we are insiders of the outside world; we bring an expedition mindset and discipline specializations to hone, amplify, and stoke brands in the active lifestyle space and beyond. Backbone is an integrated marketing agency with capabilities in public relations, paid media, strategy, social media, influencer marketing, search marketing (SEO and SEM), analytics, affiliate marketing, and retail marketing. From day one, Backbone was rooted in the idea that you could fuse passion for an outdoor, active lifestyle with a profession advocating for brands you believe in. Today, we’re a team of more than 100 hard-charging runners, skiers, climbers, cyclists, hikers, paddlers, hunters, anglers, dog lovers and travel enthusiasts. We align our employees’ passions with the brands they represent.Our fast-paced offices in Denver and Carbondale have landed us on Outside’s “Best Places to Work” list more years than we can count. But we don’t just throw around buzzwords like teamwork, trust, and transparency. We live and breathe by our true north — from lunch runs, the Powder Clause and happy hours to trail work days and river clean-ups.Check out our website to learn more about us and what we do.

Founded in 1997
Carbondale, Colorado, USA
109 employees (73 in marketing)

Traffic Signals

Monthly Visitors
9.6K
Monthly Google Ads Budget
$38
Traffic Source Mix
Search
33.1%
Direct
47.7%
Referral
6.5%
Social
11.6%
Paid
0.9%

Headcount Trend

Current headcount: ~108

Marketing Team

Marketing Team Size
71 (65% of company)
Marketing Roles Posted (Last 30 Days)
1