Responsibilities

• Analytics & Research: Monitoring and analyzing competitors' creatives in the global HR-tech and AI-product markets.
• Researching target audiences, candidate/employer needs, pain points, and insights.
• Analyzing performance metrics (CTR, CPA, CPM, ROAS, etc.) and identifying growth opportunities.
• Creative Production & Launch: Creating tasks for static creatives and writing scripts for video / UGC and static banners.
• Building test hypotheses and running experiments across advertising platforms.
• Managing creative projects from idea to final result: preparing briefs, ensuring quality control, and meeting deadlines.
• Performance Analysis: Reviewing the effectiveness of creatives and advertising campaigns.
• Generating insights on how to improve visuals, messaging, and creative mechanics.
• Offering hypotheses and systematically testing new approaches.

Requirements

• 2+ years as a Creative / Marketing Producer in an IT product company, digital agency, or performance-marketing environment (Facebook ads video, vertical format)
• Ability to analyze key performance indicators and propose improvement hypotheses
• Strong research skills: audiences, competitors, product
• Understanding of advertising platforms (Facebook, TikTok, Google) and performance-marketing principles
• Competence in static and video production from concept to final approval
• A portfolio showcasing successful creatives
• Communication (speak English and Russian)
• Excellent communication skills and the ability to clearly share ideas with the team

Benefits

• paid sick leave and vacation (38 daysOff)