Senior Advertising Strategist

District of Columbia, USA (Hybrid)

$68K/yr – $79K/yrSenior Level2+ years expFull time

Posted 8 days ago

Job Summary

Own and execute paid social and paid search campaigns, optimize performance, and report insights while collaborating with internal teams and clients.

Coordinate end-to-end campaign lifecycles across Facebook/Instagram and Google/Bing.
Translate data into actionable learnings and strategic adjustments to meet client goals.

Job Description

Responsibilities

Collaborate with internal teams in developing and executing paid social media and paid search strategies across platforms
Launch/manage/optimize and report on campaigns, primarily Facebook/Instagram advertising and paid search campaigns on Google and Bing
Report on performance and analyze data to determine results and actionable learnings
Represent your department in client meetings and conference calls
Participate in new business proposals/presentations
Keep up-to-date on industry trends, including how to best apply them to client initiatives

Requirements

2-4 years of hands-on-keyboard advertising experience in the context of online campaigns
Basic familiarity of the Facebook/Instagram Advertising Platform and the Google Ads platform and their native measurement solutions
Basic familiarity with LinkedIn Advertising, Twitter Advertising, and other "tier two" bid-based/performance media platforms preferred
Experience reporting on paid/owned/earned social media
Experience executing ad campaigns with different goals, including acquisition, fundraising, and persuasion
Familiarity with Microsoft Office, browser plug-ins, and third-party analytics/measurement tools in addition to each platform's native measurement solutions
Superior communication skills: be comfortable in managing and handling internal and external communications with grace and ease
Extreme attention to detail and strong writing skills are required
Ability to set advertising goals for campaigns and drive toward them
Ability to work both independently and as a collaborative team

Preferred

Bachelor's Degree
Bonus Points: Experience in public affairs/advocacy setting is a plus
Bonus Points: Basic HTML is a plus

Rational 360

The Rational Way: All in PartnersRational 360 is a leading full-service strategic communications and digital agency, with offices and staff located across the country. We recognize that communications and public affairs rarely take place in a vacuum, and our work is always crafted using the best data analysis to support organization-wide strategic objectives for our clients.From public relations and public affairs to crisis communications and new media strategy, our experienced team takes an innovative, active approach to advancing your mission-critical goals. We understand the unique opportunities and challenges of the 21st century media landscape and operate as an extension of your own communications and leadership teams.The Rational Approach: Integrated CampaignsWe create custom campaigns that are integrated with communication, policy, or business goals an organization may have and we measure our campaigns on their ability to deliver outcomes and results. Our creative and relentless approach inspires hearts and minds, turns data into action, opens commercial markets, and drives impactful outcomes that win.The Rational Difference: Connected Where it Matters.Our bipartisan team members have worked at every level of business and government and our networks extend deep into the Halls of Congress, the White House, and Fortune 500 boardrooms across the country. We have the pulse of mission-critical conversations and implement campaigns when and where it matters most – and measure success at every point in the process.Visit us on Twitter: @Rational360

Washington, District of Columbia, USA

131 employees (34 in marketing)

www.rational360.com