Responsibilities

• High-Level Advertising Strategy: Own Google Ads and Meta Ads strategy across client accounts
• Improve campaign quality, account stability, and long-term performance
• Identify and execute scaling opportunities for local service businesses
• Reduce wasted spend and eliminate low-quality lead volume
• Complex Account Recovery & Optimization: You will be the go-to resource for difficult account situations, including:
• High CPL issues and performance drops
• Spam lead problems and poor lead quality
• Meta learning phase instability
• Google Ads conversion tracking failures
• Multi-location campaign complexity
• High-budget account instability and scaling failures
• SOP & System Development: Build the operational backbone our internal teams run on:
• Campaign launch and account audit SOPs
• Scaling procedures and quality control systems
• Spam lead handling and CRM / offline conversion workflows
• Landing page optimization standards
• Retargeting structures and performance review frameworks
• Team Leadership & Training: Mentor and support junior ads specialists and account managers
• Conduct account reviews and performance audits
• Improve operational efficiency and team capacity
• Contribute to a culture of continuous improvement

Requirements

• Minimum 10 years of paid advertising experience — Google Ads and Meta Ads
• English fluency required — written and verbal, for internal team collaboration and documentation
• Proven experience in U.S. med spa, wellness, or local service industries
• Demonstrated track record of account recovery and performance improvement
• Deep understanding of lead generation systems and local campaign strategy
• Experience managing high-budget campaigns and conversion tracking integrations

Nice to have

• Go High Level (GHL) experience
• Offline conversion tracking and call tracking systems
• Landing page optimization and A/B testing
• AI-driven optimization tools and automation workflows
• Multi-location campaign management
• Team training and SOP development experience

Benefits

• $90,000 – $100,000 annually — commensurate with experience
• 1099 independent contractor engagement — flexible, performance-driven
• Direct influence over advertising strategy and internal operations
• Opportunity to build and own SOPs used across the entire team
• Work with a focused niche — med spa and wellness vertical specialists
• Collaborative team environment with room to lead