Build from scratch the ads strategy to push 6 figures/month spend into proven to convert VSLs End-to-end media buying strategy for Meta ads, with potential growth into Google, TikTok and native Campaign architecture and Business Manager / ad account structure built for high-volume, high-spend performance Aggressive testing velocity with rapid creative iteration and scaling in partnership with the content team Account health and platform compliance: maintaining strong account standing, resolving disapprovals, and managing the appeals process Tracking, attribution, and reporting, owning CAC, ROAS, and LTV as the numbers you live and die by Copy for ads at first, with the possibility of hiring copywriters later to increase ad volume Multiple years scaling direct-response / performance offers at meaningful spend Proven track record in fast-moving DR verticals (info products, online education, business-opportunity, e-com, or similar) Deep, hands-on expertise structuring and managing ad accounts and BMs at scale