Senior Account Strategist, Health Vertical

New York City, NY (Hybrid)

$85K/yr – $100K/yrSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own cross-functional pharma/healthcare media campaigns end-to-end, shaping strategy, execution, measurement, and client success across digital DTC, HCP, and integrated channels.

  • Lead planning and optimize campaigns across Digital DTC, HCP, Point of Care, and AI-enabled media to drive client outcomes.
  • Mentor juniors, coordinate with Sales, Ad Ops, Analytics to ensure flawless delivery, pacing, and renewals.
  • Analyze measurement data from Crossix/IQVIA to articulate business impact and identify growth opportunities.

Job Description

Responsibilities

  • Lead strategic planning and execution across key pharmaceutical and healthcare accounts spanning Digital DTC & HCP, Point of Care, Print, AI, and other integrated media solutions.
  • Partner closely with Associate Account Strategists by providing guidance, mentorship, and support across campaign execution, client communication, and account management responsibilities.
  • Own pre-to-post sale campaign management and act as the subject matter expert across all aspects of campaign execution, optimization, pacing, and performance.
  • Deliver a high-touch, white glove client experience as a primary internal and external point of contact for strategic accounts.
  • Develop strategic media recommendations and proactively identify opportunities to optimize campaigns, improve client outcomes, and drive incremental revenue growth.
  • Present campaign performance insights, measurement results, and optimization recommendations to internal stakeholders and clients, helping inform future planning and upsell opportunities.
  • Leverage healthcare-focused measurement and attribution platforms, including Crossix and IQVIA, to analyze campaign effectiveness and communicate business impact to clients.
  • Ensure client strategy, KPIs, and expectations are clearly communicated and executed across Sales, Ad Operations, Analytics, Finance, and other cross-functional teams.
  • Partner with Ad Operations to ensure flawless campaign implementation, creative QA, optimization, and delivery management.
  • Monitor campaign pacing and performance closely, proactively troubleshooting issues and identifying opportunities to maximize client satisfaction and renewals.

Requirements

  • Bachelor's Degree Preferred
  • 4+ years of experience within an advertising agency, publisher, media company, or ad tech environment.
  • Experience supporting pharmaceutical, healthcare, or regulated-industry accounts strongly preferred.
  • Proven success managing complex digital campaigns and collaborating across cross-functional teams in a fast-paced environment.
  • Experience mentoring junior team members or guiding account support resources is a plus.
  • Strong understanding of digital advertising platforms and tools including GAM, Salesforce, and Microsoft Office Suite.
  • Familiarity with measurement, verification, and healthcare attribution platforms including Crossix, IQVIA, comScore, IAS, and DV.
  • Strategic and analytical thinker with strong troubleshooting and problem-solving abilities. Advanced Excel skills preferred.
  • Exceptional communication and relationship-building skills with a strong focus on client success and collaboration.
  • Highly organized, proactive, and able to manage multiple priorities simultaneously.

Preferred

  • Experience mentoring junior team members or guiding account support resources is a plus.
  • Advanced Excel skills preferred.
  • Familiarity with healthcare advertising space and measurement platforms is a plus.

Benefits

  • medical, dental, vision, prescription drug coverage
  • unlimited paid time off (PTO)
  • adoption or surrogate assistance
  • donation matching
  • tuition reimbursement
  • basic life insurance
  • basic accidental death & dismemberment
  • supplemental life insurance
  • supplemental accident insurance
  • commuter benefits
  • short term and long term disability
  • health savings and flexible spending accounts
  • family care benefits
  • generous 401K savings plan with a company match program
  • 10-12 paid holidays annually
  • generous paid parental leave (birthing and non-birthing parents)
  • voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage
People Inc. logo

People Inc.

People Inc. (formerly Dotdash Meredith) is the largest digital and print publisher in America. More than 175 million people trust us each month to help them find inspiration, make decisions, and take action. People Inc.'s more than 40 iconic brands include PEOPLE, Food & Wine, Travel + Leisure, Better Homes & Gardens, Verywell, Allrecipes, REAL SIMPLE, Investopedia, and Southern Living. People Inc. is based in New York City and is an operating business of IAC (NASDAQ: IAC).

New York, New York, USA
1.8K employees (753 in marketing)

Traffic Signals

Monthly Visitors
191K
Traffic Source Mix
Search
12.7%
Direct
61.6%
Referral
20%
Social
3.2%
Paid
2.5%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size
606 (33% of company)
Median Career Experience
17 years
Median Tenure
1.3 years
Marketing Roles Posted (Last 30 Days)
12

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