Responsibilities

• Lead long-term client strategy by understanding clients’ business needs, Geonetric products and services, and the healthcare web market
• Manage client accounts, including small to mid-sized clients complicated projects, multiple locations or affiliate organizations, and clients with multiple-component projects
• Serve as a subject matter expert on Geonetric products and services, as well as digital marketing initiatives
• Lead digital strategy sessions with clients, including c-suite executives and committee structures by reviewing and researching client history, identifying market trends, analyzing web data, preparing presentations, and ultimately recommending strategic online initiatives.
• Communicate critical client messaging, including to at-risk clients, and related to client escalations
• Maintain and expand a strong, positive, and profitable client relationship ensuring account growth and client renewal
• Develop and expand client relationships into service line managers and executives
• Identify leads, nurture sales opportunities, and recommend additional products and services that meet client’s needs and maximize their investment with Geonetric
• Identify, manage, and implement new strategies to ensure a full sales funnel and accurately forecast sales efforts, collaborating across teams and identifying new product opportunities as needed
• Recommend enhancements to Geonetric products and services to better meet client needs

Requirements

• Bachelor’s degree in Marketing, Business or related field or equivalent required
• Typically has a minimum of 5 years’ experience
• Experience with strategic marketing required
• Strong written and verbal communication skills, including presentation skills, required
• Ability to communicate effectively with c-suite executives and within a group or committee structure
• Strong analytical and problem-solving skills required
• Strong negotiating skills required

Preferred

• Proficiency in Google Analytics, paid search, and social media preferred
• Experience with healthcare preferred