Senior Account Manager at Viamedia | USA

Viamedia

Senior Account Manager

USA (On-site)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive B2B/ABM campaigns from strategy to execution with a focus on pipeline impact.

Own end-to-end B2B/ABM campaign strategy and performance
Translate client objectives into full-funnel programmatic plans
Strong signal: hands-on DSP knowledge and executive-level client leadership

Job Description

Responsibilities

Serve as the primary strategic lead for B2B and ABM campaigns aligned to pipeline and revenue goals
Develop account-based targeting strategies including company lists, job titles, and intent data
Translate clientObjectives into full-funnel programmatic strategies
Lead client conversations with executive-level clarity
Provide forward-looking recommendations, not just reporting
Maintain hands-on knowledge of DSP platforms
Validate setup, targeting, and optimization strategies in-platform
Guide audience segmentation, inventory selection, and KPI-based optimization
Identify pacing risks, performance gaps, and optimization opportunities
Analyze performance across DSPs, log-level data (LLD), and CRM integrations

Viamedia

4.2 Glassdoor

Viamedia.ai is the nation’s leading independent provider of omnichannel advertising solutions, delivering precision and performance across linear TV, streaming, and digital platforms.In 2025, Viamedia.ai acquired Localfactor, a programmatic services company, bringing together deep expertise in data-driven targeting and cross-platform media execution. Today, Viamedia.ai supports over 7,000 brand partners, manages more than 7,500 active digital campaigns, and delivers billions of impressions annually.With operations in 77+ markets nationwide and partnerships with 100+ video providers, Viamedia.ai offers unmatched local reach and national scale. Our 95.2% client retention rate reflects a consistent track record of performance, trust, and long-term partnership.

Founded in 2001

Lexington, Kentucky, USA

391 employees (57 in marketing)

viamedia.ai

83% recommend to a friend

74% CEO approval