Responsibilities

• Serve as the primary point of contact for day-to-day management of enterprise DTC client accounts
• Build strong working relationships with client teams, ensuring clear communication, trust, and accountability
• Lead recurring client meetings, including performance updates, reporting, and tactical discussions
• Translate performance data into clear, actionable insights and recommendations for clients
• Partner with the Client Services Director by proactively surfacing risks, trends, and growth opportunities ahead of executive-level conversations
• Own the day-to-day management and execution of paid media strategy across SEM and Paid Social (Google, Meta, TikTok, and other platforms)
• Translate client goals into actionable media strategies across multiple business units and product lines
• Own forecasting, budget planning, and performance pacing, leveraging historical data, platform insights, and business objectives to guide investment decisions
• Monitor performance against forecasts, proactively identifying risks, inefficiencies, and opportunities, and adjusting plans as needed
• Lead and support incrementality testing and structured experimentation, turning results into actionable insights

Requirements

• 7–10 years of experience in paid media, digital marketing, or ecommerce account management
• Strong understanding of performance marketing, including testing frameworks and optimization strategies
• Experience with forecasting, budget planning, and performance pacing
• Ability to interpret performance data and guide optimization strategy in partnership with channel specialists
• Experience managing enterprise or high-complexity DTC accounts preferred
• Proven ability to manage client relationships and lead day-to-day account ownership independently
• Experience collaborating with cross-functional teams in an agency or consulting environment
• Proficiency in Excel and PowerPoint/Canva required

Preferred

• enterprise or high-complexity DTC accounts preferred
• Experience collaborating with cross-functional teams in an agency or consulting environment
• Strong analytical skills with ability to turn data into actionable recommendations