Responsibilities - Lead, mentor, and oversee junior team members, ensuring high-quality work and professional development. - Manage team workflow, deadlines, and time allocation to ensure all client deliverables are completed on schedule. - Drive media results across assigned accounts, ensuring consistent, impactful placements and coverage opportunities. - Maintain and oversee all account trackers, media lists, reporting documents, and shared folders. - Partner with leadership to develop and execute monthly and quarterly PR strategies and campaign plans. - Participate in and help lead client calls, providing strategic recommendations and proactive communication. - Create client briefing documents, Q&As, agendas, and presentation materials. - Identify, secure, and manage speaking engagements, award opportunities, and industry event participation for clients. - Build and maintain strong relationships with editors, journalists, producers, and industry influencers. - Conduct regular media outreach, including pitching, follow-ups, deskside meetings, and relationship-building initiatives. - Gather and leverage editorial calendars to identify timely media opportunities. - Review and approve client-facing materials, reports, and deliverables prior to leadership review. - Schedule and coordinate client meetings and ensure proper follow-up on action items. - Assist in developing weekly pitching strategies and assigning media outreach priorities across the team. - Identify and submit relevant expert commentary opportunities, media requests, and HARO-style inquiries. - Monitor team pitching activity and ensure daily outreach goals are achieved. - Support the execution of larger client initiatives, including product launches, events, influencer campaigns, and thought leadership programs. - Assist with planning and executing media and influencer mailer campaigns. - Contribute to weekly team recaps, reporting, and internal communications. Requirements - Experience: 4–6+ years of public relations agency experience Nice_to_have - Industry Experience: Beauty, Fashion, Wellness, and/or Lifestyle preferred.