Senior Account Executive, Media Specialist

New York City, NY (Hybrid)

$75K/yr – $80K/yrSenior Level4+ years expFull time

Posted 13 days ago

Job Summary

Own and lead earned media programs for consumer-focused brands, managing client relationships, campaign strategy, and cross-functional collaboration.

Lead media relations and strategic campaigns
Mentor junior team members
Leverage analytics and AI tools to optimize outreach

Job Description

Responsibilities

Lead Earned Media Programs
Develop and execute strategic earned media campaigns aligned with client objectives
Build and maintain strong relationships with journalists, editors, creators, newsletter writers, and other influential voices
Secure meaningful earned coverage through proactive pitching, media outreach, product seeding, events, and brand experiences
Identify emerging trends, news opportunities, and cultural moments that can elevate client visibility.
Client & Account Management
Serve as a trusted day-to-day media relations lead for client accounts
Develop media strategies, pitch materials, messaging, briefing documents, and other communications assets
Present recommendations confidently during client meetings and internal discussions
Collaborate closely with account, strategy, creative, and influencer teams to deliver integrated programs

Requirements

4+ years of experience in public relations, media relations, communications, or a related field
Bachelor's degree in Communications, Marketing, Journalism, Liberal Arts, or a related discipline
Strong track record of securing earned media coverage across consumer, lifestyle, retail, beauty, wellness, or related sectors
Excellent written, verbal, and presentation skills
Experience developing media strategies and managing multiple priorities in a fast-paced agency environment
Familiarity with media databases, monitoring, and analytics platforms such as Cision, Muck Rack, Meltwater, and Google Analytics
Understanding of SEO, search behavior, and the evolving ways audiences discover content
Experience mentoring or supporting junior team members
A proactive, collaborative mindset and a passion for great storytelling

Benefits

Generous paid time off that increases with tenure (30+ days annually)
Summer Fridays beginning at 1:00 PM from Memorial Day through Labor Day
Medical, dental, and vision coverage
401(k) program with employer match
Paid parental leave
Pre-tax transit and healthcare flexible spending accounts
Pet benefits
ClassPass partnerships
Company-paid lunches and dinners
Nondiscretionary bonus program

Kaplow

3.7 Glassdoor

An award-winning, holistic communications agency dedicated to cultivating brand identities, Kaplow partners with our clients to exceed their objectives. For 30 years, Kaplow has helped consumers fall in love with brands. We do this by garnering unique insight into our clients’ audiences, and then creating an emotional connection between consumer and brand through storytelling across traditional and digital channels. We ensure our brands are front and center with the media, events, and people that most influence the audience they need to reach—and believe strongly in the power of authentic and meaningful messages. Kaplow is redefining PR. With our in-house digital services division, Kdrive, social media is an integral component of the signature holistic PR strategy Kaplow develops and executes for our clients. Kdrive weaves consumer engagement at the grassroots level throughout the entire communications campaign, providing a 360 degree storytelling experience for brands. Kaplow’s Kstudio develops creative video that gives brands the opportunity to act as their own storytellers, while Kaplow's analytics division provides insight and measurement to increase effectiveness of campaigns. As a full-service communications firm with media relations, brand consulting, social media, analytics, and digital production capabilities all under one roof, Kaplow is at the forefront of a changing PR landscape.

Founded in 1991

New York, New York, USA

43 employees (5 in marketing)

www.kaplow.com

1% recommend to a friend

1% CEO approval