Responsibilities

• Build and maintain strong relationships with consumer, lifestyle, wellness, food & beverage, retail, and pop culture media, understanding what motivates editors and how to tailor stories accordingly
• Lead media outreach efforts and plans to guide your team to success in securing coverage with a focus on quality, relevance, and reach
• Prepare spokespeople for media opportunities, including drafting talking points, briefing documents, and conducting prep calls
• Monitor media landscapes and identify reactive and proactive opportunities including newsjacking, trend-driven pitches, and timely commentary
• Act as a team liaison between junior staff and senior managers, adeptly managing both up and down to ensure your team is in synch and in harmony
• Possess strong media skills with a proven ability to develop and execute high-impact, creative strategies that capture national media attention for your clients
• Drive day-to-day activities, revealing your project management acumen, assigning initiatives to junior staff, and ensuring output meets your gold standard, with deadlines fastidiously met and results exceeding expectations
• Serve as an inspiring role model, igniting the growth of junior staff, helping them refine their skills and take on new challenges so they are poised for promotion

Requirements

• 3-4 years of PR experience, preferably in an agency setting and for national CPG brands
• Proven ability to build relationships with media and secure earned media coverage.
• Strong writing skills with experience developing press releases, pitches, and client materials.
• Ability to manage multiple projects, meet deadlines, and maintain attention to detail in a fast-paced environment.
• Experience supporting and executing media relations initiatives and activations.
• Collaborative team player with a proactive mindset, strong communication skills, and the ability to adapt to evolving client needs.
• An entrepreneurial mindset.
• Curiosity for what’s next — especially how AI is transforming communications.

Benefits

• Our comprehensive rewards package is designed to enhance overall wellbeing with high-quality medical, dental, and vision care
• a 401k plan with a generous company match
• ample paid time off
• paid parental leave
• pet parent leave
• the flexibility of a hybrid work schedule
• a customizable lifestyle spending account
• a robust calendar of professional development
• social events that provide opportunities to form meaningful relationships with coworkers
• and more special benefits and perks.