Responsibilities

• Perform daily account maintenance and creation of pay-per-click accounts on Google, Bing, Yahoo, & other search platforms as assigned.
• Manage the execution of search marketing campaigns & ad groups, including setup, analysis, optimization, monitoring, reporting, budget pacing & forecasting, keyword research, and expansion.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals.
• Optimize campaign/program performance through continuous testing & monitoring including collection and analysis of negative keywords.
• Manage the budget of all assigned paid search accounts and make recommendations for continuous improvement.
• Responsible for initiating the building and maintenance of reports and dashboards using search platform data plus data from additional sources.
• Maintain and monitor keyword bids
• Develop Mouser and ecommerce business acumen.
• Perform administrative duties with the SEM department including (but not limited to) scheduling meetings, organizing presentations, researching and evaluating new opportunities, and coordinating global communications.

Requirements

• Bachelor's Degree in a related discipline or work experience.
• 2+ years SEM experience required. For internal candidates, experience can be a combination of internal and external experience.

Preferred

• Multilingual is a plus but not required
• Ability to set and track goals
• Strong experience with all Microsoft Office applications

Benefits

• Competitive pay and benefits
• Business casual dress environment
• State-of-the-art facility in which to work
• Experienced management team with vision and a passion for growth