SEM (Search Engine Marketing) Manager at Tribute Technology | USA

Tribute Technology

SEM (Search Engine Marketing) Manager

USA (On-site)

Salary Not AvailableMid LevelFull time

Posted 5 months ago

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Job Summary

Drive PPC and SEO optimization for Tribute Technology with a focus on campaign execution, performance improvement, and client reporting.

Own PPC/SEO optimization and campaign management across Google Ads accounts.
Must-have: Deep understanding of PPC and SEO best practices.
Standout: Oversee US and offshore teams to deliver results across a multi-region client base.

Job Description

Responsibilities

PPC Campaign Management: Execute and optimize multiple Google Ad campaigns and accounts simultaneously.
Own SEO performance Strategy: Demonstrate the ability to quickly assess underperforming SEO programs for the team, identify root-cause issues (technical, content, authority, or conversion), and implement a plan prioritized fixes that show measurable improvement in rankings, organic traffic, and lead quality.
Define optimization framework and accountability: Adapt a documented, repeatable SEO process that includes baseline audits, clear success metrics, ongoing health checks, and action plans—ensuring SEO strategies are continuously adjusted based on data, competitive movement, and client performance, not left static after launch.
Performance Tracking: Set up and maintain tracking mechanisms to measure and report on the performance of Google Ad campaigns.
Local Search Optimization: Advanced understanding of local search and Google Business Profile claiming and optimization.
Client Interaction: Serve as a client-facing expert, discussing SEO and PPC strategies in a clear and understandable way.
Team Management: Oversee a team of US and offshore staff with diverse skill sets, ensuring effective collaboration and productivity.
Collaboration: Work closely with the Agency Manager and other digital marketing specialists to deliver accurate and timely reports.
GA4, Google Tag Manager, Google Ads, and Google Search Console Expertise: Utilize in-depth knowledge of these tools to enhance client campaigns and strategies.
Client Reporting: Prepare comprehensive reports to showcase results and provide recommendations to clients.
In-Bound Marketing: Experience with behavioral/in-bound marketing is a plus, including setting up automations.

Requirements

Deep understanding of PPC and SEO best practices.
Ability to manage a team both in the US and offshore.
Strong communication skills.
Experience with GA4, Google Tag Manager, Google Ads, and Google Search Console.

Preferred

Experience with behavioral/in-bound marketing is a plus, including setting up automations.

Tribute Technology

At Tribute Technology, we help funeral professionals create meaningful, memorable experiences through innovative and thoughtful technology. Our mission is to support the funeral profession with tools that make it easier to serve families, personalize services, and run a successful business. From websites and management software to digital marketing and obituary hosting, our fully integrated platform brings everything together to simplify the experience for both funeral homes and the families they serve.We work with more than 9,000 clients across the US and Canada, powered by a global team dedicated to the future of funeral service.

Founded in 2014

Waunakee, Wisconsin, USA

295 employees (37 in marketing)

www.tributetech.com