Responsibilities

• Manage the modular in-product storefront architecture and design enabling seat expansion, token top-up, feature unlocks, and add-on purchases directly within the product UX
• Create standard content management standards and processes for syndicated product listings
• Partner with Product Management to define and create the Common Milestone Tag (CMT) taxonomy for IBM products and standardize in-product usage signals that trigger automated journey activation
• Partner with Product Management to instrument CMTs across IBM’s SaaS portfolio
• Partner with CIO and Marketing Automation to design signal flows, data architecture, and AEP integrations required to activate PQL at scale
• Partner with Data Science and Demand Strategy to define PQL scoring model, pipeline attribution methodology, and handoff thresholds
• Partner with CIO and Product to ensure paygo and trial-to-paid transaction paths are exposed and reusable across products
• Define the entitlement and provisioning model required to support in-product transactions without manual fulfillment
• Integrate commerce flows with IBM ID, AEP profiles, and downstream attribution to Salesforce
• Identify and drive resolution of structural blockers: IBM ID friction, customer portal absence, stale documentation, and tech stack underactivation

Requirements

• 7+ years in product-led growth, self-service revenue, or B2B ecommerce — with direct ownership of conversion and revenue outcomes
• Experience with product instrumentation, and signal-to-journey activation (AJO, Marketo, or equivalent)
• Experience partnering with Product Management and Engineering/CIO to define instrumentation, data flows, and commerce integrations
• Proven ability to build operating models and scale cross-functional execution in complex, matrixed organizations

Preferred