Responsibilities

• The Segment Marketing Manager is a dedicated partner to product teams, responsible for translating product strategy, roadmap, and customer value into clear positioning, messaging, and go-to-market execution – including eCommerce. This role builds deep product and customer expertise, ensures marketing is involved early and strategically, and creates scalable, repeatable launch and maintenance practices across their specific segment.
• Product & Customer Expertise
• Develop deep, working knowledge of assigned product categories, roadmaps, customers, and use cases.
• Serve as the “go-to” marketing resource for product managers and cross-functional partners
• Rapidly onboard to new products, line extensions, and acquisitions to support faster, more effective launches.
• Positioning & Messaging
• Partner with segment on product positioning, value propositions, and messaging frameworks aligned to customer needs and business goals.
• Translate technical features and product decisions into clear, compelling customer-facing narratives.
• Ensure consistency of messaging across channels, including retail, eCommerce, and sales enablement.
• Go-To-Market Strategy & Execution
• Partner with product, sales, channel, and eCommerce teams to plan and execute go-to-market strategies.
• Lead marketing launch planning, including messaging, timing, assets, and channel coordination.
• Create repeatable launch and adoption playbooks that scale across categories, brands, and digital/ retail environments.
• eCommerce & eRetail Enablement
• Inform and help craft eCommerce and eRetail content, ensuring product detail pages clearly communicate value, differentiation, and use cases.
• Translate product features into optimized digital content including titles, bullets, descriptions, imagery guidance, and enhanced content.
• Partner with eCommerce, retail media, and content operations teams to ensure accuracy, consistency, and readiness at launch.
• Ensure digital shelves reflect current positioning, messaging, and product updates over time.
• Performance & Insights
• Bring customer, retail, and digital performance insights back to product teams to inform optimization and future planning gracefully, Ensure marketing performance is part of ongoing product conversations — not just post-launch reporting.