Responsibilities

• Develop and own the marketing strategy for the Financial Services & Insurance segment, including positioning, messaging, campaign planning, and go-to-market coordination in close partnership with Sales
• Create and execute integrated marketing programs — spanning digital, content, events, and partner channels — designed to generate pipeline and accelerate the sales cycle for enterprise prospects in this vertical
• Build a deep understanding of the competitive landscape, buyer personas, and AI adoption patterns specific to financial services and insurance, and translate those insights into actionable marketing strategies
• Develop segment-specific content including case studies, solution guides, thought leadership pieces, and enablement materials that speak to the priorities and pain points of this industry
• Collaborate cross-functionally with product, sales, communications, design, and research teams to ensure marketing efforts are aligned with product capabilities and business objectives
• Design and implement ABM campaigns for top strategic accounts
• Manage relationships with industry analysts, event organizers, and strategic partners to expand Anthropic's reach and credibility within the segment
• Define and track key performance metrics for segment marketing programs, using data to continuously optimize campaigns and report on impact to leadership
• Stay current with regulatory developments, industry trends, and evolving AI adoption dynamics in financial services to inform marketing positioning and content strategy

Requirements

• Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience
• Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience
• Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position
• Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices
• Visa sponsorship: We sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this
• You may be a good fit if you: Have 7+ years of experience in B2B marketing, with a focus on enterprise technology or SaaS, and demonstrated expertise in one or more verticals within financial services or insurance
• You may be a good fit if you: Have a strong track record of developing and executing integrated marketing programs that have measurably driven pipeline and revenue in complex, enterprise sales cycles
• You may be a good fit if you: Understand the decision-making dynamics, regulatory considerations, and technology evaluation processes that are common in financial services organizations
• You may be a good fit if you: Are skilled at translating complex technical capabilities into compelling, audience-specific narratives — particularly for both technical and business stakeholders
• You may be a good fit if you: Have experience collaborating closely with enterprise sales teams to align marketing strategy with deal-stage needs and pipeline goals

Preferred

• Experience marketing AI or machine learning products to regulated industries
• Familiarity with the specific compliance and risk management frameworks relevant to financial services (e.g., SOC 2, SOX, banking regulations)
• Background in analyst relations or thought leadership programs within the financial services technology space
• Experience working at a high-growth technology company navigating rapid expansion into new verticals
• A track record of building segment marketing functions from the ground up or scaling them in fast-moving organizations

Benefits

• competitive compensation and benefits
• optional equity donation matching
• generous vacation and parental leave
• flexible working hours
• lovely office space to collaborate with colleagues