Segment Marketing Lead, Surgical Endoscopy and National Accounts at Boston Scientific | Marlborough, MA | $120K/yr – $150K/yr

Boston Scientific

Segment Marketing Lead, Surgical Endoscopy and National Accounts

Marlborough, MA (On-site)

$120K/yr – $150K/yrSenior Level10+ years expFull time

Posted 3 months ago

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Job Summary

Lead multi-market segment marketing for healthcare devices, translating market insights into targeted strategies, cross-functional plans, and omni-channel messaging for Surgical Endoscopy and National Accounts.

Own end-to-end segment strategy for GPOs, IDNs, and medical-surgical markets.
Must-have: 10+ years in healthcare marketing with GPO/IDN experience.
Standout: Cross-functional leadership across sales, product marketing, and field execution.

Job Description

Responsibilities

Own the creation of a detailed situational analysis for their assigned market and customer segments.
Develop and execute multi-year segment marketing strategies to drive growth and market share for both the Surgical Endoscopy and National Accounts organizations.
Gather and interpret insights impacting the segment, identify and implement optimal segment strategies to minimize threats and address unique opportunities, including education, promotion, targeting and segmentation opportunities.
Acts as the voice of the customer segment to influence product, commercial, and enterprise strategy
Gather market insights and competitive intelligence to create actionable strategies and solutions that uniquely address the opportunities and minimize commercial threats for their respective market segments.
Partner with sales leadership and downstream product marketing to deliver effective commercial plans, sales channel priorities, key Qtr. objectives and tactics with KPIs.
Collaborate with National Account leaders on GPO / Contract Strategy, Activation, Pull-Through & Compliance by owning marketing strategy.
Partner with Sales Teams to identify and address underperforming accounts or leakage within contracted systems
Collaborate with National Accounts leaders on IDN / Health System Engagement by designing and executing account-based marketing strategies targeting priority IDNs and health systems aligned to contract coverage and growth opportunity.
Support the National Accounts team with: System-specific opportunity assessments, Tailored engagement plans to drive system-wide adoption, and Develop marketing programs that support system standardization initiatives and multi-site conversions
Serve as a thought partner and contributing member of sales channel leadership teams to ensure tactical sales plans align with overarching segment strategy, including product priorities.
Serve as the primary bridge between Sales and Marketing functions (e.g., Professional Education, Sales Training, Health Economics), acting as the voice of the internal customer
Elevate sales communications by tailoring messaging to internal customer needs, ensuring relevance and impact.
Define and own segment-specific messaging, value propositions, and conference strategies with cross-functional stakeholders (product management, customer solutions, Integrated Marketing Communications, professional education, professional affairs and events) to deliver an omni-channel experience for targeted customers within assigned market segments.
Partner with the Sales Operations Team to synthesis market analytics, identify trends and opportunities for revenue growth across assigned segments.
Coordinate with other Segment Marketing Leads to ensure alignment and communication across US Sales Channels

Requirements

Bachelor6s Degree
Minimum of 10 years of professional experience within healthcare/medical device industry
Minimum of 5 years of downstream marketing experience + 5 years of sales experience
Direct experience supporting or working with: GPO contracts and processes, IDNs / health systems, Contract pull-through or access-driven initiatives
Strong understanding of: Healthcare contracting structures (tiers, compliance, admin fees), and Supply chain, and procurement decision-making
Strong written and verbal communication skills
Demonstrated success in leading cross-functional teams
Strong Analytical skills
Presentation skills and executive presence
This is a field-based position that requires frequent domestic travel

Preferred

Previous Corporate/Strategic Accounts IDN sales experience within the medical device/healthcare industries
Storytelling expertise
Ability to work and thrive in a cross functional matrixed Division with various key stakeholders
Ability to lead through others and influence without authority

Benefits

Value of core and optional benefits offered at Boston Scientific.

Boston Scientific

4.1 Glassdoor

Boston Scientific transforms lives through innovative medical technologies that improve the health of patients around the world. As a global medical technology leader for more than 40 years, we advance science for life by providing a broad range of high-performance solutions that address unmet patient needs and reduce the cost of health care. Our portfolio of devices and therapies helps physicians diagnose and treat complex cardiovascular, respiratory, digestive, oncological, neurological and urological diseases and conditions.For more information, visit www.bostonscientific.com and connect with us on X, Instagram, and Facebook. At Boston Scientific, you will find purpose, a place to grow and opportunities to cultivate your passions. To search and apply for open positions, visit https://bostonscientific.eightfold.ai/careers. You may also review our social media guidelines at http://www.bostonscientific.com/social.

Founded in 2008

Marlborough, Massachusetts, USA

52K employees (2,281 in marketing)

www.bostonscientific.com

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92% CEO approval