Segment Marketing Journeys Lead at PNC | Pittsburgh, PA | $85K/yr – $138K/yr

PNC

Segment Marketing Journeys Lead

Pittsburgh, PA (On-site)

$85K/yr – $138K/yrSenior Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own segment-led marketing execution across multi-channel campaigns, turning customer insights into actionable plans and aligning cross-functional teams around priority segments.

Segment strategy ownership: Develop and refine segment strategies and value propositions for priority segments.
Campaign execution and lifecycle: Lead integrated campaigns across acquisition, onboarding, engagement, and retention with cross-channel coordination.
Collaboration and alignment: Partner with product, analytics, digital, and sales to ensure consistent execution and a unified, data-driven segment approach.

Job Description

Responsibilities

Support the development and refinement of segment strategies across priority segments
Translate customer insights, data, and business goals into actionable marketing plans
Help define segment-specific value propositions and targeting approaches
Lead execution of integrated, multi-channel campaigns aligned to segment strategies
Develop and optimize lifecycle programs across acquisition, onboarding, engagement, and retention
Partner with channel teams to ensure consistent and effective execution
Work closely with product, analytics, digital, and sales teams to align on segment initiatives
Ensure strong coordination and execution across teams
Contribute to building a more integrated, segment-led marketing approach
Marketing, with exposure to segment marketing, lifecycle marketing, or CRM

Required

Preferred

Advertising
Competitive Advantages
Content Marketing
Customer Journey
Customer Solutions
Digital Marketing
Marketing Programs
Marketing Strategies
Negotiation
Results-Oriented

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.