Responsibilities

• The Segment CDP Marketing Activation Engineer is a hands-on SME responsible for translating marketing requirements into scalable, governed audiences within Segment, enabling lifecycle marketing and cross-channel activation.
• They bridge Marketing, Data, and Engineering to ensure data is accurately ingested, unified, and activated using strong identity resolution principles and standards.
• The role also drives data quality, governance, and continuous optimization to deliver reliable, high-impact audience use cases in a way that can be measured effectively to drive marketing strategy.

Benefits

• Recognition Programs and Rewards
• Excellent health care options, including medical, dental, and vision
• A people-first culture
• Go Hilton: Travel Discounts Program Hilton hotel rates worldwide.
• Perks at work: Employee Pricing platform
• Employee Assistance Program that supports your physical and mental well-being.
• Paid Vacation Time and Paid Sick Days
• 401(k) program with company match
• Tuition reimbursement programs
• Numerous learning and advancement opportunities