Search Marketing Manager at Madrivo | USA

Madrivo

Search Marketing Manager

USA (On-site)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Own paid search leadership for agency clients with a focus on Insurance, driving full-funnel optimization and scale across channels.

Direct ownership of paid search accounts, bid optimization, and KPI performance.
Must-have: 5+ years Google Ads management with $1M+ annual spend.
Standout: Cross-channel testing and collaboration with design/dev teams to optimize funnels.

Job Description

Responsibilities

Direct ownership of paid search accounts with daily monitoring, bid optimization, ad copy testing, and performance management to hit client KPIs
Tailor campaigns to the Insurance vertical ensuring compliance and high-quality lead flow for carriers and IMOs
Identify opportunities to scale accounts and test new channels (Paid Social, Programmatic)
Drive landing page concept, build, test, and optimize landing pages with development teams
Brief and manage freelance designers and writers to create high-converting assets
Perform full-funnel analysis across multiple data sources to identify opportunities and bottlenecks
Build sophisticated dashboards and deliver insights translating complex data into strategic direction

Requirements

5+ years of hands-on Google Ads management, ideally managing $1M+ in annual spend
5+ years working in roles that included landing page optimization or other full-funnel marketing functions
Strong problem-solving skills and critical thinking
Strategic communicator who can translate data for CMOs
Self-starter with high autonomy in startup environments
Analytical expertise in GA4, conversion tracking, and attribution

Preferred

Insurance or Financial Services vertical knowledge
Full-funnel thinker with experience working closely with sales teams
Experience thriving in startups/high-growth environments
Process architecture experience documenting wins and creating repeatable systems

Benefits

competitive salary
performance-based bonus structure
opportunity to work with elite performance marketers
autonomy is respected
growth is prioritized

Madrivo

Madrivo is a leading performance marketing network that connects household brands with targeted audiences worldwide. We use lead generation, customer acquisition, and brand awareness strategies to reach consumers through email, mobile, social and display media. We work with more than 3,000 global advertisers, affiliates, and direct brands to promote campaigns across the 7 highest-yielding industries: education, auto & transportation, entertainment & lifestyle, health & wellness, home improvement, retail, and finance & insurance.Affiliate NetworkOur CPA network helps brands maximize yield through strategic ad placements, versatile media channels, and exclusive traffic sources. We optimize campaign performance through data-driven metrics including Techtelligence, our proprietary analytics tool that can increase EPC by 30%. Madrivo grants affiliates access to thousands of proven offers with competitive payouts, many of which are exclusive, direct, and have scalable volume. Last year, Madrivo delivered more than 27.6 Billion impressions and over 3 Million qualified leads. We maintain a global presence by penetrating specific and robust markets throughout North America, South America, Europe, and Asia. Our mission is to provide the highest-quality and most cost-effective digital advertising solutions to brands worldwide.

Founded in 2011

Las Vegas, Nevada, USA

55 employees (15 in marketing)

madrivo.com