Search Marketing Lead / Director at VOLTAGE | Kansas City, MO | $72K/yr – $92K/yr

VOLTAGE

Search Marketing Lead / Director

Kansas City, MO (On-site)

$72K/yr – $92K/yrDirector/Executive4+ years expFull time

Posted 5 months ago

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Job Summary

The role leads search marketing efforts for clients, balancing hands-on execution with team delegation. It emphasizes SEM and SEO assessments, strategy development, and ongoing optimization, plus client communication. Requirements include 3+ years agency experience and proficiency in Google Ads and Google Business Profile/Google Search Console; preferred skills in analytics and SEO tools.

Job Description

Responsibilities

We’re hiring a Search Marketing Lead to guide and execute search marketing campaigns for our clients as a player coach who is hands-on in expertise-driven aspects of campaigns while delegating more granular tasks to team members.
Supporting VOLTAGE’s Vice President of Strategy in business development efforts, particularly by reviewing search marketing-related proposals to ensure realistic expectations for deliverables, communication, and performance are set.
Assessing a client’s SEM and SEO efforts—including identifying problems, documenting solutions, and presenting findings to the client—in the following categories:
Search Engine Marketing (primarily in Google Ads)
The media-related factors that can help or hurt a client’s potential to generate impressions and clicks in search engines.
The conversion rate-related factors that can help or hurt a website’s potential to convert qualified users into leads.
Search Engine Optimization (primarily in Google Search)
The content-related, or “on-page”, factors that can help or hurt a website’s potential to generate impressions and clicks in search engines and LLMs.
The local-related factors that can help or hurt a client’s local listings, reputation, and performance for localized searches in search engines.
The technical-related, or “off-page”, factors that can help or hurt a website’s ability to be crawled and indexed by search engines and LLMs.
The conversion rate-related factors that can help or hurt a website’s potential to convert qualified users into leads.

VOLTAGE

WEBSITES | BRANDING | MARKETING | VOLTAGE is a premium digital growth partner for bold brands. Our team of makers aligns values and fuses strategy and expertise to generate measurable growth and power positive impact. Check out our work at http://www.voltagead.com. Get growth tips (!) from our YouTube Channel | VOLTAGE Mind Control | at https://www.youtube.com/user/voltagead. New videos uploaded weekly. ---------------------------MARKETING & STRATEGYWe’re like a high-powered, growth-hacking consultancy with a clutch in-house team of strategic commandos who actually produce stuff with measurable results. We start with the smart stuff.---------------------------DEVELOPMENT & ECOMMExperts in ecommerce, our premium developers help brands streamline their internal processes, create engaging shopping and subscription experiences, and deliver on their promises.---------------------------CREATIVE & CONTENT Our creative but strategic thinkers focus on storytelling throughout the digital experience. We’re growth-minded, in-the-know, and listen first. In short: We invest in your brand.---------------------------CLIENTS FIRST, ALWAYS.A dedicated team of project managers makes sure your project is delivered on time and on budget to exceed your goals and help you win.---------------------------VOLTAGE, LLC was founded in 2008 by Eric Fowles and quickly recognized for its creative excellence in digital design, content, and development. VOLTAGE is headquartered in beautiful Louisville, Colorado. We foster a culture of service and integrity and believe in using our talents to be a Force for Good for our clients, coworkers, and wherever opportunity leads us.Chipotle - adidas - Reebok - nuLeaf - Babolat - [solidcore] - The Chosen - Moots - Halfdays - Fjallraven

Founded in 2008

Louisville, Colorado, USA

25 employees (4 in marketing)

www.voltagead.com