Search Manager - Marketing

West Des Moines, IA (Hybrid)

$88K/yr – $137K/yrSenior Level5+ years expFull time

Posted 1 day ago

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Job Summary

Lead the Search team by shaping integrated SEO and SEM strategies, coaching staff, and driving client-ready search programs across the agency.

  • Oversees strategy development, performance monitoring, and continuous improvement.
  • Partners with cross-functional teams and senior stakeholders to deliver integrated search programs.
  • Serves as a senior advisor for strategic planning and client engagements.

Job Description

Responsibilities

  • Provide leadership, coaching, performance management, and professional development for the Search team, fostering a culture of collaboration, accountability, continuous learning, and high performance.
  • Lead the development and execution of integrated search strategies across SEO and SEM that align with client business objectives and maximize measurable results within the broader digital media strategy.
  • Monitor team and client performance through KPIs and reporting, identifying opportunities for optimization and continuous improvement.
  • Oversee operational excellence of the Search team, including resource planning, workload balancing, quality assurance, process improvement, and delivery of client work.
  • Evaluate SEO, SEM, local search, AI-driven search experiences, and emerging technologies; bring forward recommendations that support the evolution of the agency’s Search capability in partnership with the Digital Marketing Director.
  • Partner with other agency teams to ensure integrated marketing strategies and exceptional client experiences.
  • Serve as a senior search advisor for clients, supporting strategic planning, business development, executive presentations, and complex client engagements as needed in partnership with the greater digital and client service teams.
  • Develop and maintain agency standards, methodologies, documentation, training, and best practices related to SEO, SEM, local search, and search analytics.
  • Provide consultation and expertise for organic growth and new business opportunities.
  • Management Responsibilities:

Requirements

  • Bachelor's degree required
  • 5+ years of progressive experience in digital marketing with significant experience in SEO, SEM, or integrated search marketing.
  • 2+ years of people leadership or team management experience.
  • Experience developing integrated search strategies that drive measurable business outcomes.
  • Experience leading client relationships and presenting strategic recommendations to executive-level stakeholders
  • Knowledge: Advanced knowledge of SEO best practices, technical SEO, local search, and search analytics.
  • Knowledge: Advanced knowledge of SEM platforms including Google Ads and Microsoft Ads.
  • Knowledge: Strong understanding of AI search trends and the evolving search landscape.
  • Knowledge: Familiarity with Google Ads, Google Business Profile, Google Analytics, Google Tag Manager, Search Console, and related digital marketing platforms.
  • Skills: Requires strong organizational, problem-solving, analytical, and listening skills.

Benefits

  • discretionary bonus plan
  • employee stock ownership plan
  • health, dental, and vision insurance coverage
  • employee wellness program
  • life and disability insurance
  • retirement savings plan
  • paid holidays
  • volunteer time off
  • paid time off
Strategic America logo

Strategic America

Founded in 1980, Strategic America is a full-service, integrated Des Moines advertising agency specializing in public relations, digital, traditional, direct response and creative solutions. Our talented team manages a diverse client mixture of leading national brands and local SMBs. Our mission is to "Finding A Better Way, Always" with every program we support. Whether your business is a franchise/dealer network or corporate managed, SA has a wealth of experience to ensure your advertising and PR programs generate the results you expect.

Founded in 1980
West Des Moines, Iowa, USA
129 employees (62 in marketing)

Traffic Signals

Monthly Visitors
2.1K
Traffic Source Mix
Search
34.7%
Direct
42.2%
Referral
5.5%
Social
16.1%
Paid
1.4%

Headcount Trend

Current headcount: ~126

Marketing Team

Marketing Team Size
52 (40% of company)
Median Career Experience
11 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
1