Safe Life AB

Search Engine Optimization Specialist

Nashville, TN (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive hands-on SEO for Safe Life, owning audits, fixes, and cross-functional optimization from technical to content and local search.

  • Own technical SEO audits, fixes, and performance tracking.
  • Must-have: 3+ years hands-on SEO experience (tech + content)
  • Standout: Cross-functional collaboration with content and ecommerce teams

Job Description

Responsibilities

  • Run technical SEO audits and implement high-impact fixes.
  • Lead backlink outreach and build authoritative links.
  • Optimize content for organic search, local SEO, and visibility in LLM-driven search results.
  • Track, analyze, and report on key metrics like impressions, keyword rankings, CTR, conversions, and page speed.
  • Use tools such as SEMrush (or equivalent), GA4, GSC, Shopify, and HubSpot.
  • Collaborate with content teams on keyword research and on-page strategy.
  • Work with web admin to enhance site performance, structure, and crawlability.
  • Stay ahead of trends in search engine behavior, AI-driven search, and SEO best practices

Requirements

  • Minimum of 3 years of hands-on SEO experience (technical + content)
  • Strong working knowledge of Google Search Console, GA4, and SEMrush (or equivalent)
  • Proficiency with HTML, CSS, Schema markup, and Shopify SEO best practices
  • Solid understanding of e-commerce SEO
  • A sharp mix of strategic thinking and executional follow-through
  • Understanding of LLMs and GEO search

Preferred

  • Experience with local SEO, international SEO, or medical device SEO
  • Familiarity with AEDs or emergency medical markets

Safe Life AB

Safe Life is a global group of AED and first aid companies. We utilise a growth strategy that consists both of acquisitions and organic growth through investments into our companies. The Safe Life group employs a decentralised approach meaning that the subsidiaries operate autonomously but with continuous support from group management. By bringing further professionalism to a market characterized by deeply committed individuals and relatively small companies, Safe Life creates a win-win for its own stakeholders as well as for those whose lives could be saved.

Founded in 2009
Stockholm, Stockholm County, SWE
43 employees (1 in marketing)

Headcount Trend

Current headcount: ~45

Marketing Team

Marketing Team Size
1 (2% of company)