Responsibilities

• SEO/GEO Execution: Execute the end to end search optimization program, blending traditional technical SEO with modern GEO tactics to drive organic traffic, pipeline, and brand equity.
• AI Overview & Citation Optimization: Implement hands-on optimization strategies (such as "answer first" formatting and semantic reinforcement) to secure inclusions in Google AI Overviews and citations across ChatGPT, Perplexity, and Gemini.
• Content & Keyword Strategy: Conduct deep keyword research, entity mapping, and intent analysis. Partner with content teams and Unit 42 research to build dense topic hubs and optimize the "Awareness" architecture for both users and LLM crawlers.
• Technical SEO Management: Monitor and improve sitewide crawl efficiency, Core Web Vitals, and indexing. Manage the implementation of structured data (JSON LD) and emerging AI crawling protocols like llms.txt and .md plain text files.
• Analytics & Reporting: Track, analyze, and report on traditional organic performance (clicks, rankings, impressions) alongside next gen metrics like "Share of Voice," citation triggers, and AI referral traffic.
• Cross Functional Collaboration: Serve as the go to SEO consultant for Product Marketing teams providing actionable optimization briefs, training writers on GEO best practices, and utilizing AI tools to scale content production.
• M&A Support Execution: Assist in the hands on migration of acquired web properties, executing redirect maps, auditing incoming technical setups, and preserving historical search authority.