Responsibilities

• SEO Migration Execution – Execute SEO strategy for multiple simultaneous website migrations across a portfolio of university partner sites. Define and operationalize scalable migration frameworks, playbooks, and governance models. Own and deliver key migration artifacts including site maps, URL and redirect mapping, redirect logic and QA validation processes. Identify and mitigate SEO risks pre-, during-, and post-migration to protect and improve organic performance.
• Information Architecture & Content Strategy – Provide strategic recommendations for information architecture aligned to Risepoint’s Global IA, search demand, user intent, and conversion goals . Conduct comprehensive content audits to determine retain, refresh, consolidate, or retire actions. Partner with Content teams to ensure migrated and net-new content supports topical authority and performance goals.
• SEO & AEO Optimization – Drive on-page optimization strategies across migrated and existing content, including metadata, internal linking, and entity alignment. Implement strategies to improve visibility in AI-driven search environments, including generative engines and answer-based experiences.
• Technical SEO & Platform Optimization – Partner with Engineering, MarTech, and Front-End teams to ensure the new platform supports SEO best practices at scale . Improve template performance across Core Web Vitals, crawlability, indexation, structured data, and rendering. Ensure proper implementation of redirects, canonicals, internal linking, and schema during migrations.
• Performance Analysis & Reporting – Analyze organic performance trends pre/post-migrations, diagnose issues and opportunities, and communicate insights to leadership.
• Cross-Functional Collaboration – Serve as the SEO subject matter expert across migration initiatives, influencing stakeholders across Product, UX, Engineering, Content, and Analytics. Partner with Content, UX, CRO, Paid Media, and Analytics teams to ensure integrated migration initiatives and optimization strategies that drive discoverability, engagement, and conversion.
• What Success Looks Like – Successful execution of multiple, concurrent website migrations with minimal traffic loss and strong post-launch performance gains.
• Organic visibility, engagement, leads, and conversions are maintained or improved across migrated properties.
• Scalable migration frameworks and SEO best practices are adopted across teams, improving speed and consistency of execution.
• New platform templates and experiences are optimized for both user experience and search performance (SEO, AEO, GEO) at enterprise scale.

Requirements

• A minimum of 4-5 years organic performance optimization for enterprise, agency, or multi-site ecosystems that demonstrates experience driving measurable gains in organic traffic, conversion, and visibility.
• Proven experience leading multiple, complex website migrations simultaneously, including large-scale or enterprise platform transitions.
• Strong experience developing information architecture, site maps, and content strategies aligned to search intent.
• Experience collaborating closely with UX, design, and engineering teams to influence site experience and performance.
• Strong analytical capability, with experience translating performance data into prioritized, actionable SEO recommendations.
• Excellent communication and stakeholder management skills.
• Deep expertise in technical SEO, including site architecture, URL structures, redirects, crawlability, indexation, and performance optimization.

Preferred

• Experience optimizing for AI-driven search experiences, including AEO or generative search environments.
• Experience improving CMS/DXP templates and components at scale.
• Experience building repeatable frameworks, playbooks, or governance models for large-scale digital initiatives.
• Experience working in higher education, or similarly complex, multi-brand ecosystems.