Responsibilities

• Keyword Research & Tracking: Perform keyword research by utilizing client-supplied priorities: Identify keywords most likely to attract potential leads and drive organic traffic growth.
• Organize keyword research to ensure keywords are easily sorted/filtered
• Group and assign keywords to specific URLs
• Track Keywords: Ensure targeted keywords are being tracked on various platforms
• Audit/Update Keyword Organization (currently being tracked): Suggest ways to improve/enhance keyword tracking platforms/projects
• Organize/Audit/Assign/Clean up keyword groups and tags to ensure they match the client-supplied priorities
• SEO Program Audits: Analyze the effectiveness of SEO programs
• Compare the successes/failures of SEO programs to other similar programs
• Report findings and recommend improvements as needed
• Create SEO proposals for new and existing clients

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 4+ years of SEO experience
• Exceptional organizational and analytical skills
• Demonstrable knowledge of local SEO ranking factors and strategies
• Exceptional keyword research abilities with tools such as SEMrush and SERanking
• Familiarity with Google Analytics and Google Search Console
• Capable of analyzing a website’s SEO performance and client goals to drive action
• Excellent time management skills and ability to meet tight deadlines
• A proactive attitude toward enhancing SEO knowledge and self-development
• Ability to learn new technologies quickly to simplify existing responsibilities

Preferred

• Understanding of how data plays a role in SEO
• Basic knowledge of HTML, CSS
• Strong understanding of structured data e.g. Schema.org’s microformat
• Knowledge of industry-specific challenges faced by SMBs
• Experience managing social media platforms, including Google Business Profile and/or Apple Business Connect
• Link building experience