Responsibilities

• Support the build, launch, and optimization of paid search campaigns across Google Ads and Microsoft Ads
• Assist in keyword research, campaign structuring, ad copy implementation, extensions, and bid adjustments
• Monitor daily pacing and performance to ensure campaigns align with client goals and budgets
• Execute optimizations based on performance trends, platform best practices, and direction from senior SEM team members
• Contribute to SEM planning by identifying keyword opportunities, audience signals, and competitive insights
• Partner with writing and strategy teams to help develop and implement SEM ad copy aligned with brand messaging and compliance requirements
• Support SEM submissions through MLR by organizing documentation and ensuring approved content is used correctly
• Validate conversion tracking and flag data issues to senior team members
• Pull and analyze performance reports, highlighting trends, insights, and optimization opportunities
• Adhere to pharma SEM regulatory standards and internal governance processes

Requirements

• 1.5 - 2 years of hands-on experience in paid search (agency experience preferred)
• Familiarity with Google Ads and Microsoft Ads; pharma or healthcare experience is a plus
• Strong analytical mindset with comfort working in data, spreadsheets, and reporting dashboards
• Highly organized with excellent attention to detail
• Clear communicator who thrives in a collaborative, team-oriented environment
• Eagerness to learn, ask questions, and grow within paid media and digital marketing

Preferred

• pharma or healthcare experience is a plus
• agency experience preferred