Responsibilities

• Execute end‑to‑end search engine marketing strategies and campaigns , partnering with the SEM Operations team and broader digital marketing group.
• Develop and test SEM elements—including ad copy—across multiple markets and verticals.
• Lead keyword research and strategy (paid and organic), coordinating with internal teams, agencies, and vendors.
• Perform ongoing account maintenance, including keyword optimization, targeting updates, and bid/budget adjustments using both manual approaches and AI‑driven tools such as Adobe Advertising and Google Ads .
• Analyze campaign performance, identify trends, and deliver strategic recommendations to optimize spend and conversion performance.
• Prepare and present campaign performance updates and insights to business line leaders and internal stakeholders.
• Respond to time‑sensitive requests from business leaders, providing critical analysis, solutions, and recommendations with strong follow‑through.
• Communicate key marketing objectives and insights to in‑house and external creative teams and e‑business partners.
• Manage and traffic all SEM marketing jobs, ensuring projects are completed on time, within scope, and cost‑effectively.
• Monitor the competitive landscape and customer behavior to help business lines understand and strengthen their market position.
• Partner with marketing and business leaders to define creative strategies and success metrics.

Requirements

• Bachelor’s degree in Marketing or a related field required , or
• 6–8 years of additional relevant experience in lieu of a degree
• 3+ years of holistic SEM management experience (agency or in‑house) required
• 1+ year of experience with Adobe Advertising preferred
• Google Ads Certification required
• Microsoft Ads Certification required

Benefits

• AAA Northeast is proud of its diverse and inclusive culture, built on the talents, skills, and passions of our employees.
• We’re an equal opportunity employer and do not discriminate in recruiting, hiring, or promotion based on race, color, religion, national origin, sex, age, sexual orientation, veteran status, gender identity or expression, disability, genetic information, marital status, pregnancy, or any other protected status.
• We believe we do our best work when our team members can bring their whole selves to work and we thrive because of it.