Search Engine Marketing (SEM) Analyst at Capitol View Transitional Care Center | Bloomington, MN | $33/hr – $49/hr

Capitol View Transitional Care Center

Search Engine Marketing (SEM) Analyst

Bloomington, MN (Hybrid)

$33/hr – $49/hrMid Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the paid search engine across Google and Bing with end-to-end ownership of performance, optimization, and testing.

Performance Analytics: Daily monitoring, reporting, and actionable insights that drive ROAS improvements.
Campaign & Testing: Build and tune PPC campaigns, craft ad copy, design landing pages, and run A/B tests.
Cross-functional & Best Practices: Align with internal partners and ad tech vendors, audit standards, and stay ahead of industry trends.

Job Description

Own the paid search performance engine across Google and Bing, turning spend into measurable ROAS through continuous optimization, testing, and stakeholder collaboration.

Performance Analytics: Daily, weekly, and monthly monitoring, reporting, and insights to optimize campaigns and demonstrate impact.
Campaign & Testing: Create new PPC campaigns, ad copy, and landing pages; identify and run A/B tests to improve results.
Cross-functional & Best Practices: Partner with internal teams and ad technology partners; audit and maintain paid search best practices while tracking industry trends.