School Marketing Specialist

Boston, MA (Hybrid)

$25/hr – $26/hrMid Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the end-to-end campaign lifecycle for retention and acquisition across email, web, and events, driving data-informed optimization and cross-team collaboration.

  • Lead campaign development, execution, and performance analysis across channels
  • Collaborate with BB Marketing and BBS teams to ensure brand standards and best practices

Job Description

Responsibilities

  • Campaign Development and Execution
  • Stewards the creation of campaign components through all stages including inputting project management assignments in Teamwork, providing/collecting edits, and obtaining final approvals
  • Maintains complex and high volume communication and campaign calendars to ensure content is deployed to a wide range of audiences as needed and on schedule
  • Drafts print and Out of Home (OOH) collateral in tandem with BBS and BB Marketing teams
  • Contributes to central copy documents with creative storytelling for varied audiences
  • Provides relevant data, analysis and recommendations to campaign wrap-up reports to inform data-driven recommendations to optimize future campaign strategies and tactics
  • Through consultation with BB Marketing team, ensures consistent and systemic use of recommended tools and best practices
  • Attends key BB Marketing and all BBS team meetings
  • Email Communications
  • Drafts and deploys retention and acquisition e-communications working in consultation with BB Marketing Communications Specialist, BBS operations teams and aligned with BB best practices

Requirements

  • The ideal candidate is a self-starter who is able to work both independently and as part of a team and must possess excellent project management, written, and verbal communication skills. They must have a strong understanding of best practices in retention and acquisition campaign development with knowledge of E-commerce, digital, print and out of home marketing channels. They should demonstrate exceptional customer service skills and the ability to work collaboratively with colleagues across departments.
  • Bachelor’s degree in marketing/communications/journalism/education/business administration, plus two to three years of professional work experience.
  • Ability to manage multiple priorities with excellent attention to detail and work well in a fast-paced environment.
  • Proven track record of strong organizational and project management skills in a fast-paced environment, while driving towards deadlines
  • Ability to “manage up”, and guide Directors toward effective strategic decision-making
  • Strong relationship building skills
  • Excellent written and verbal communication skills; creative and conversational writer who is also a diligent proofreader
  • Familiarity with communicating and interacting with people with disabilities
  • Flexibility, positive attitude, and strong work ethic
  • Excellent computer/technology skills - Microsoft Office, Teamwork, Wordfly or large-scale email delivery system, Tessitura, and CMSs a plus; and strong understanding of digital media and IT

Preferred

  • Fluent Spanish Speaker a plus but not required
  • Knowledge of dance education, ballet and/or performing arts a plus but not required

Benefits

  • BCBS HMO health insurance plan with zero deductible
  • BCBS dental insurance with employer providing 100% annual premium for individual coverage
  • Flexible Spending Accounts (FSAs) – health and dependent care
  • Employer-paid life and disability plans
  • Immediate access to 403(b) retirement savings plan featuring both pre-tax and Roth options
  • Ability to purchase MBTA passes on a pre-tax, payroll deduction basis up to IRS monthly limit
  • Paid time off – holidays, vacation, personal, and sick days
  • Free adult dance classes
  • Complimentary tickets to select Boston Ballet performances (based on availability)
  • Hybrid work
Boston Ballet logo

Boston Ballet

Since 1963, Boston Ballet’s internationally acclaimed performances of classical, neo-classical, and contemporary ballets, combined with a dedication to world-class dance education and community engagement, have made the institution a leader in its field, with a 61-year history of promoting excellence and access to dance. Under the leadership of Artistic Director Mikko Nissinen and Executive Director Ming Min Hui, the Company, made up of 67 dancers and 14 nationalities, performs a diverse and acclaimed repertoire ranging from full-length classical ballets to masterworks by George Balanchine, and new works and world premieres by today’s finest contemporary choreographers. The New York Times hailed Boston Ballet’s repertoire as “one of the most eclectic in the country,” and as having dancers that are “striking by national and international standards.” Boston Ballet's second company, Boston Ballet II, gains experience performing with the Company and independently. Boston Ballet School, the official school of Boston Ballet, has a long-standing dedication to providing exceptional dance education and ballet training to students across three studios in Boston, Newton, and Natick. The School reaches more than 5,000 students (toddler to adult) each year through its core programs: Graduate Program, Professional Division at Walnut Hill, Classical Ballet Program, Children’s Program, Adaptive Dance Program, and Adult Dance Program. Boston Ballet School also operates community education and arts experiences around Boston and beyond, providing programming, events, and activities that connect the community to dance. Community programs reach more than 4,000 individuals in Boston and the surrounding region each year through Citydance, workshops, and trainings.

Founded in 1963
Boston, Massachusetts, USA
352 employees (141 in marketing)

Recent Ads

Traffic Signals

Monthly Visitors
103.5K
Monthly Google Ads Budget
$22.3K
Traffic Source Mix
Search
53.8%
Direct
25.8%
Referral
6.5%
Social
4.9%
Paid
4.1%

Headcount Trend

Current headcount: ~352

Marketing Team

Marketing Team Size
19 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$20K
Last Raise
$20K
Grant, 8 years ago

Funding History

  • Dec 2018
    Grant • $20K

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