Responsibilities

• Translate product strategy into positioning and messaging. Partner with the VP of Product to translate product strategy and product value into clear, differentiated messaging. You will bring customer research, win/loss evidence, product usage insights, and market signal to the work, and you will own turning the agreed direction into the words that reach buyers.
• Support buyer and segment clarity. Help Product and commercial leadership sharpen ICPs, personas, use cases, and buyer-journey assumptions by synthesizing customer conversations, win/loss signals, usage patterns, and deal feedback. You will turn those decisions into usable messaging, content, and sales guidance.
• Run go-to-market for launches. Execute the launch process for new features and releases, coordinating across product, sales, and customer success so that every release lands with a plan behind it.
• Drive commercial enablement. Create the pitch narratives, battlecards, one-pagers, demo scripts, and training that help sales and customer success tell a consistent story and win more often.
• Bring customer and market feedback back to Product. Conduct customer interviews, gather market feedback, and synthesize product usage, win/loss insights, and competitive intelligence into recommendations that inform roadmap, messaging, pricing, packaging, and commercial decisions owned by Product and company leadership.
• Be the voice of the market. Establish a repeatable practice for tracking competitors, buyer trends, and win/loss patterns, and feed that intelligence back to Product and commercial leadership, including as input to pricing and packaging decisions.
• Own the digital go-to-market motion. Develop and execute the digital programs that bring our positioning to market, including website messaging, landing pages, SEO, content marketing, email nurture, webinars, review sites, and targeted paid campaigns where appropriate. As our first dedicated product marketing and GTM hire, you will build practical programs yourself while identifying what should be scaled, systematized, or outsourced over time.
• Measure GTM impact. Define success metrics for launches and campaigns, report on pipeline influenced, product adoption, conversion, win rate, customer engagement, and renewal or expansion signals, and use those insights to continuously improve the programs you run.

Requirements

• Five or more years of B2B SaaS product marketing, GTM marketing, or closely related marketing experience.
• Domain expertise in IP, patents, or legal tech.
• Demonstrated experience executing B2B SaaS go-to-market programs across multiple digital channels. You have personally built and launched campaigns spanning website content, email marketing, webinars, SEO, paid media, or lifecycle marketing, and are comfortable wearing multiple hats in a growing company.
• Strong understanding of SaaS commercial models, including recurring revenue, customer acquisition, onboarding, product adoption, expansion, retention, and the metrics that drive subscription growth.
• Working command of the modern GTM tool stack, including marketing automation and CRM such as HubSpot, Marketo, or Salesforce; product analytics such as Pendo, Amplitude, or Mixpanel; and SEO and web analytics tooling.

Preferred

• Experience developing pricing, packaging, or commercialization strategies.
• Experience leveraging AI technologies to support marketing function.
• Experience supporting ICP, persona, segmentation, and buyer-journey work by bringing market evidence to Product and commercial leadership, then translating agreed priorities into messaging and GTM assets.
• Experience partnering closely with Product Management by bringing customer research, competitive intelligence, product usage data, and market insights into roadmap and prioritization discussions while respecting Product's ownership of those decisions.
• Excellent writing skills, with the ability to distill a complex product into a story that resonates with buyers, sellers, and executives.
• Comfortable working with Gen AI and agentic AI tools, and able to translate the value of AI features to customers.

Benefits

• All employees are required to provide proof of authorization to work in the U.S. within their first 3 days of work. Please note that the Company does not sponsor employees for work visas or permanent resident cards to work in the U.S. If you need sponsorship for a work visa or green card, you will not be qualified for employment with RPX.
• RPX is an equal opportunity employer.
• We will make reasonable accommodations to enable any qualified individual with a disability to participate in the job application and interview process, to perform the essential functions of the relevant position, and to enjoy equal benefits and privileges of employment as those enjoyed by similarly-situated employees without disabilities. If you require a reasonable accommodation, please notify RPX HR.