Robb Report: Senior Social Media Editor at Penske Media Corp. | New York City, NY | $90K/yr – $100K/yr

Penske Media Corp.

Robb Report: Senior Social Media Editor

New York City, NY (On-site)

$90K/yr – $100K/yrSenior Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own social storytelling for a luxury audience by turning editors and trends into scalable, data driven social programs across Instagram and TikTok.

Growth ownership: Build a data driven posting calendar and series that grows followers and engagement on core platforms.
Performance discipline: Track engagement, impressions, watch time, and CTR and translate findings into real time tweaks with editors and video.

Job Description

Collaborate with the senior social media manager to strategize, execute, and support Robb Report’s social media presence across platforms, especially but not limited to Instagram and TikTok.
Use data and analytics to develop and maintain a content calendar and posting schedule aligned with brand goals and seasonal trends.
Deliver pithy, authoritative, and shareable posts that engage our audience, and consistently gain followers.
Engage with and respond to audiences on all platforms, ensuring Robb Report remains central to conversations around luxury, lifestyle, and premium content.
Create original content series, hashtags, and innovative campaigns that resonate with new audiences, broadening our market reach.
Analyze, interpret, and report on key performance indicators (KPIs) such as engagement rates, impressions, video watch times, and click-through rates to refine and optimize strategies.
Work closely with editors to align social content with editorial goals, monitor social trends, and make real-time recommendations to engage users and drive traffic.
Collaborate with the video department to produce and execute high-quality social video content on a consistent basis.
Maintain cultural sensitivity and awareness, ensuring content resonates with a global luxury audience.
Work occasionally with the Integrated Marketing and Client Services teams to plan and execute sponsored content and branded campaigns.

Penske Media Corp.

3.5 Glassdoor

Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate audience. Since 2004, Penske Media has been a pioneer in digital media and a platform innovator, reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Variety, Rolling Stone, The Hollywood Reporter, Billboard, WWD, SHE Media, Robb Report, Deadline, Sportico, BGR, ARTnews, Fairchild Media, Vibe, IndieWire, Dirt, Gold Derby and Spy.com, among many others. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth, and courage. In addition, PMC owns several vital cultural events such as SXSW, LA3C, and Life is Beautiful. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good.

Founded in 2003

Los Angeles, California, USA

338 employees (99 in marketing)

www.pmc.com

60% recommend to a friend

74% CEO approval