Responsibilities

• Manage cross-platform budget allocation. Define the thesis and reallocate spend across channels to improve marginal efficiency, using data to back your decisions.
• Oversee channel strategy and execution. This includes SEM, Paid Social, CTV, aggregator/metasearch PPC, and emerging paid LLM or AI-surface placements. You will handle campaign architecture, bidding, audiences, and creative rotation.
• Run the testing engine. Manage a continuous, structured cadence of audience, creative, bid, and landing-page tests. Focus on documented learnings that build over time rather than one-off experiments.
• Maintain efficiency accountability. Track blended and per-brand CAC, ROAS, and CPA-to-LTV against shared growth targets. You own these numbers.
• Partner on measurement and attribution. Work with analytics and Marketing Ops on attribution and incrementality testing to ensure a single source of truth for spend and return.
• Handle budget governance and forecasting. Manage monthly and quarterly spend planning, pacing, and forecasting to ensure no surprises.
• Direct agency and vendor management. Guide paid agencies and contractors to follow in-house standards.
• Lead AI-assisted media operations. Run bid and budget management, anomaly detection, and reporting through agents and automated workflows. Build the loop rather than the manual report.
• Ensure structured campaign context. Encode brand, segment, and offer context so AI-driven creative and targeting remain on-strategy across four distinct brand voices.

Requirements

• 6–8+ years in paid or performance marketing, with direct ownership of a multi-million-dollar annual budget.
• Hands-on craft across at least two of the following channels: SEM, Paid Social, CTV/programmatic, and aggregator/metasearch. You are fluent in the others.
• Proven judgment in budget allocation. You have successfully moved money between channels and can demonstrate the results.
• Strong measurement instinct. You are comfortable with attribution, incrementality, and CAC/LTV math. You can get and use data without waiting for an analyst.
• An owner mindset. You are biased toward action, hold yourself accountable to the numbers, and can clear roadblocks.
• AI fluency. You use AI in your daily work and feel comfortable operating paid channels through AI-assisted workflows instead of manual platform UIs.

Preferred

• Experience in B2C marketplace and B2B SaaS acquisition, ideally in mobility, travel, fintech, or insurtech.
• Comfort with paid advertising in regulated industries, including specific insurance advertising constraints.
• Background in marketplace or two-sided acquisition, or high-volume e-commerce.
• Early experience with paid LLM or AI-surface placements.

Benefits

• Comprehensive Benefits: 100% company-paid medical premiums for employees, 401(k) match, and Flexible PTO.
• Vibrant Culture: Work at our Austin HQ with catered lunches, happy hours, and team-building events.
• Work-Life Balance: We offer marketplace discounts and maintain a culture that values the balance between work and adventure.